Event Marketing: Statistics and Tips to Win Over Attendees
Posted: Sun Dec 22, 2024 7:19 am
Needless to say, even in a fully digitalized world, the almighty millennials are starting to prefer reality.The myth that the heirs to the keys to the kingdom are addicted to smartphones and prefer tweeting to real interaction is precisely that – a myth.In a study of 1,000 of these individuals, Mattersight Corporation discovered that, in fact, our beloved millennials, like their parents, prefer direct, human interactions.
The events will continue to rock
To prove to you that events continue to be one of the key pieces of many professionals' marketing strategies, we are going to use the statistics provided by the Visme blog .
In the interesting infographic that you will find in the article on this visual communication tool, the following data is detailed:
80% of marketing professionals consider live events to be a key tool when promoting their brand.
Furthermore, 31% of these professionals believe that, of all marketing actions, events are the most effective channel.
The majority of respondents (63%) plan to invest more in whatsapp canada this type of action in 2018, both in terms of budget and number of events.
Do you still have questions?
Events remain the best way for consumers to experience a brand's values firsthand, as well as initiate contacts with potential customers who would otherwise never speak to the brand.
We saw this in the post “ From storytelling to storydoing, what they haven’t told you ”.
If you remember what I told you in that entry of this same blog, consumers are starting to get fed up with hearing about brands.
It's so easy to talk! The hard part is being consistent with what you say and proving it with actions.
Therefore, no matter how much a bank tells me “trust me with your project”, if when I go to ask for a loan they slam the door in my face, I will not trust them again.
Event marketing, from A to Z in 5 tips
If I have already convinced you to see events with new eyes, I am satisfied.
In the following lines I will tell you 5 tips that will allow you to get started in this channel or improve the events created so far in your company.
The events will continue to rock
To prove to you that events continue to be one of the key pieces of many professionals' marketing strategies, we are going to use the statistics provided by the Visme blog .
In the interesting infographic that you will find in the article on this visual communication tool, the following data is detailed:
80% of marketing professionals consider live events to be a key tool when promoting their brand.
Furthermore, 31% of these professionals believe that, of all marketing actions, events are the most effective channel.
The majority of respondents (63%) plan to invest more in whatsapp canada this type of action in 2018, both in terms of budget and number of events.
Do you still have questions?
Events remain the best way for consumers to experience a brand's values firsthand, as well as initiate contacts with potential customers who would otherwise never speak to the brand.
We saw this in the post “ From storytelling to storydoing, what they haven’t told you ”.
If you remember what I told you in that entry of this same blog, consumers are starting to get fed up with hearing about brands.
It's so easy to talk! The hard part is being consistent with what you say and proving it with actions.
Therefore, no matter how much a bank tells me “trust me with your project”, if when I go to ask for a loan they slam the door in my face, I will not trust them again.
Event marketing, from A to Z in 5 tips
If I have already convinced you to see events with new eyes, I am satisfied.
In the following lines I will tell you 5 tips that will allow you to get started in this channel or improve the events created so far in your company.