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Customer Data Platform 101 Getting Started: Essential Knowledge for Marketers
Customer Data Platform 101_Header
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2 min read
audience segmentation
Data Science & AI
AIRIS
Customer data platform ( CDP) has always been a buzzword in the marketing world, and it is also one of the most searched tools, and there is a reason for this.
A customer data platform is a software solution that integrates bahamas mobile phone number list data from a variety of sources to create a single 360-degree profile view of each customer. As the value of data increases day by day and there are more and more channels for generating data, the importance of customer data platforms to enterprises continues to increase.
Benefits of customer data platforms for marketers
Customer data platforms can play multiple roles in the customer journey.
At any given touchpoint, a business's interaction with an existing or potential customer generates customer data. A single channel can create a variety of contact opportunities, not to mention that companies often have multiple channels, such as websites, apps, social media and email, which makes it increasingly difficult to track all the data. This is where a customer data platform comes in handy.
As a central repository, the customer data platform collects data from all channels set up by the enterprise and stores the data in one place for different departments within the company to access it. This not only keeps data organized but also prevents the formation of data silos.
In addition to collecting and storing data, customer data platforms can also use data to create high-value output for the enterprise. The output can also be used to target customer groups and move them forward based on the customer journey.
Customer Data Platform 101_Header
fb icon
twitter icon
linkedin icon
2 min read
audience segmentation
Data Science & AI
AIRIS
Customer data platform ( CDP) has always been a buzzword in the marketing world, and it is also one of the most searched tools, and there is a reason for this.
A customer data platform is a software solution that integrates bahamas mobile phone number list data from a variety of sources to create a single 360-degree profile view of each customer. As the value of data increases day by day and there are more and more channels for generating data, the importance of customer data platforms to enterprises continues to increase.
Benefits of customer data platforms for marketers
Customer data platforms can play multiple roles in the customer journey.
At any given touchpoint, a business's interaction with an existing or potential customer generates customer data. A single channel can create a variety of contact opportunities, not to mention that companies often have multiple channels, such as websites, apps, social media and email, which makes it increasingly difficult to track all the data. This is where a customer data platform comes in handy.
As a central repository, the customer data platform collects data from all channels set up by the enterprise and stores the data in one place for different departments within the company to access it. This not only keeps data organized but also prevents the formation of data silos.
In addition to collecting and storing data, customer data platforms can also use data to create high-value output for the enterprise. The output can also be used to target customer groups and move them forward based on the customer journey.