This advance, which seemed very far away in the country, is now a reality, after the authorities gave the green light to telecommunications companies to begin deploying their commercial 5G networks throughout Chile, with which it is expected that more than 9,000 radiant systems will be installed.
Among the main benefits of the arrival of fifth-generation technology is the possibility of drastically reducing connectivity problems and considerably benefiting the world of digital strategies.
In this sense, companies are very close to improving the quality of their video calls and optimizing other processes such as working in the cloud without problems. However, digital marketing is one of the sectors that can benefit the most from 5G and will be able to see immediate advantages in their strategies.
These are some of the benefits of this new technology for the world of digital marketing:
Analytics: New technology will allow companies to track their campaigns in real time, giving them the option to react more quickly.
Conversion: Website loading times and the display of advertising campaigns will be much faster, which will reduce the bounce rate, allowing - among other things - companies to improve their conversion rates, that is, the percentage of users who perform some action on the website.
Segmentation: Within digital marketing, user segmentation is one of the essential strategies. 5G will allow the analysis of large amounts of data in less time, therefore, it will be possible to know more specifically the user's behavior and segment more effectively.
Video Creation: Brands are increasingly using video content creation and new technology will bring faster data transfer rates and therefore more efficient video consumption.
These are some of the advantages that 5G will bring to the creation of digital marketing strategies, but it will be up to the brands themselves to know how to identify and take advantage of the benefits of the fifth generation of mobile networks and electronic devices.