8 Ways to Turn “Boring Content” into Awesome Content
Posted: Tue Jan 21, 2025 4:55 am
Lack of neatness in writing, the presence of duplicate content, the absence of multimedia elements in an endlessly long text, poor clarity in the data presented or the delivery of information without knowing who it is addressed to, can contribute to generating a boring reading session and, consequently, to its abrupt end.
Therefore, when designing an Inbound Marketing strategy, mom database prioritizing the quality of what is communicated is an essential task to achieve effectiveness. Remember that we must not only attract visitors, but also delight them. So, how do you make boring content attractive?
1. Deliver practical and useful content :
Knowing your audience, knowing what their interests and concerns are, is the basis for determining how to focus your content. This way, you can influence reading and/or consumption trends, attract traffic, convert visitors into leads, and build loyalty among your readers.
2. Include graphic material :
Data diagrams, photos, statistical tables, maps, timelines, and even a self-designed infographic are all great options to incorporate as a complement to your content, especially if you have a long article. Which alternative is best to include? That will depend on the context and type of information you are writing.
3. Incorporate audiovisual resources :
Podcasts and videos of interviews, seminars, teasers, trailers or documentaries are some of the various multimedia elements that you can embed in your articles. This allows you to give dynamism to the information you present, improve your content to connect with your audience and enhance the understanding of the message.
4. Use numbers and subtitles :
Presentation is an element that cannot be neglected. There must be a logical order that allows the reader to follow the information easily and without distractions, and in this task numbers and subtitles are good allies. Through them you can make a sequential presentation of data and organize the content by topics.
5. Write clear and specific titles :
A headline should never create false expectations. It should reflect the content of the article, be eye-catching, specific and, as stated by Search Engine Journal , lead to a concrete result. For example, choosing to write “ How to get Google to instantly index your new site ” instead of “ How to do SEO ” will allow you to deliver a clearer message.
6. Be exclusive :
Uniformity of information is a common component of the web and it is quite boring. Why would I read an article if I saw the same thing on other sites? What is new about a text that replicates, in the same way, the study or survey that others have presented? We can do content curation , but that does not mean copying. Attractive content must have added value.
7. Write with authority :
What you write must convey confidence and not generate doubts in the reader. You must write with propriety, but be responsible in what you deliver. You must do research, corroborate data and, if necessary, include references or the opinion of an expert.
8. Encourage feedback :
Allow your audience to participate and become part of your content, whether through a survey, a contest, conversations on social networks or comments on your blog. This will create a bond that provides greater value to readers.
Of course, there are many other ways to transform boring content into amazing content, which can vary depending on the criteria defined by each Inbound Marketing team. But the common denominator is the quality and segmentation of the content , without which all the work will lose validity.
Therefore, when designing an Inbound Marketing strategy, mom database prioritizing the quality of what is communicated is an essential task to achieve effectiveness. Remember that we must not only attract visitors, but also delight them. So, how do you make boring content attractive?
1. Deliver practical and useful content :
Knowing your audience, knowing what their interests and concerns are, is the basis for determining how to focus your content. This way, you can influence reading and/or consumption trends, attract traffic, convert visitors into leads, and build loyalty among your readers.
2. Include graphic material :
Data diagrams, photos, statistical tables, maps, timelines, and even a self-designed infographic are all great options to incorporate as a complement to your content, especially if you have a long article. Which alternative is best to include? That will depend on the context and type of information you are writing.
3. Incorporate audiovisual resources :
Podcasts and videos of interviews, seminars, teasers, trailers or documentaries are some of the various multimedia elements that you can embed in your articles. This allows you to give dynamism to the information you present, improve your content to connect with your audience and enhance the understanding of the message.
4. Use numbers and subtitles :
Presentation is an element that cannot be neglected. There must be a logical order that allows the reader to follow the information easily and without distractions, and in this task numbers and subtitles are good allies. Through them you can make a sequential presentation of data and organize the content by topics.
5. Write clear and specific titles :
A headline should never create false expectations. It should reflect the content of the article, be eye-catching, specific and, as stated by Search Engine Journal , lead to a concrete result. For example, choosing to write “ How to get Google to instantly index your new site ” instead of “ How to do SEO ” will allow you to deliver a clearer message.
6. Be exclusive :
Uniformity of information is a common component of the web and it is quite boring. Why would I read an article if I saw the same thing on other sites? What is new about a text that replicates, in the same way, the study or survey that others have presented? We can do content curation , but that does not mean copying. Attractive content must have added value.
7. Write with authority :
What you write must convey confidence and not generate doubts in the reader. You must write with propriety, but be responsible in what you deliver. You must do research, corroborate data and, if necessary, include references or the opinion of an expert.
8. Encourage feedback :
Allow your audience to participate and become part of your content, whether through a survey, a contest, conversations on social networks or comments on your blog. This will create a bond that provides greater value to readers.
Of course, there are many other ways to transform boring content into amazing content, which can vary depending on the criteria defined by each Inbound Marketing team. But the common denominator is the quality and segmentation of the content , without which all the work will lose validity.