How to leverage the back-to-school season for your next influencer marketing campaign
Posted: Tue Jan 21, 2025 4:49 am
Despite an unpredictable future due to rising inflation, parents are still willing to spend money on their children for the start of school in 2022. The back-to-school season is the second after the Christmas holidays in terms of retail sales, as the end of summer brings with it a desire to have new products for the next school year. Read on Kolsquare's blog how you can take advantage of the season for your influencer marketing campaign.
As the survey by international professional services network Deloitte shows , parents’ spending per child averaged $612 in 2021. This represented a 16% increase on the previous year’s back-to-school figure. The results also show that sustainability and children’s mental health are top priorities for parents, while mums and dads are shopping more in-store rather than ordering online and are generally relying less on social media recommendations.
The back-to-school season, which runs from mid-summer to early autumn, is also known vp safety email database in Europe for its record sales . In fact, the back-to-school hype with big parties and lots of deals originates in the USA, similar to shopping experiences such as Black Friday or Cyber Monday. Of course, stationery is particularly popular with shoppers, but so are electronics.
After two turbulent years of the pandemic, schools are supposed to reopen regularly. Although the aforementioned rise in inflation may make shoppers a little more hesitant than usual, brands can still prepare for the season and take advantage of it.
General information about the back-to-school season
Of course, the summer holidays in each country can vary greatly. In Germany, for example, they are determined by the individual federal states. While in Hamburg students can already shoulder their school bags in early/mid-August, in Bavaria school does not start until a month later. Therefore, a period from early August to mid-September can safely be set for a back-to-school marketing campaign in Europe . Likewise, dates vary in Austria and Switzerland, while summer holidays in Spain last until mid-September, in France, Italy and Canada until early September, and in the USA from mid-July to mid-September. For more information on the start of school in other countries, visit schoolholidays.org.
As the survey by international professional services network Deloitte shows , parents’ spending per child averaged $612 in 2021. This represented a 16% increase on the previous year’s back-to-school figure. The results also show that sustainability and children’s mental health are top priorities for parents, while mums and dads are shopping more in-store rather than ordering online and are generally relying less on social media recommendations.
The back-to-school season, which runs from mid-summer to early autumn, is also known vp safety email database in Europe for its record sales . In fact, the back-to-school hype with big parties and lots of deals originates in the USA, similar to shopping experiences such as Black Friday or Cyber Monday. Of course, stationery is particularly popular with shoppers, but so are electronics.
After two turbulent years of the pandemic, schools are supposed to reopen regularly. Although the aforementioned rise in inflation may make shoppers a little more hesitant than usual, brands can still prepare for the season and take advantage of it.
General information about the back-to-school season
Of course, the summer holidays in each country can vary greatly. In Germany, for example, they are determined by the individual federal states. While in Hamburg students can already shoulder their school bags in early/mid-August, in Bavaria school does not start until a month later. Therefore, a period from early August to mid-September can safely be set for a back-to-school marketing campaign in Europe . Likewise, dates vary in Austria and Switzerland, while summer holidays in Spain last until mid-September, in France, Italy and Canada until early September, and in the USA from mid-July to mid-September. For more information on the start of school in other countries, visit schoolholidays.org.