What types of content do they publish?

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When was the last time they posted?
Are there long spans of time between each israel business email list post?
Do they respond to comments?
How in-depth are their responses to comments?
Brands should post at least once every couple of days to be considered active. But if your competitors post several times a day more than you, you risk falling behind. For example, X allows for a lot more flexibility when it comes to how often to post—are your competitors significantly outpacing your daily posts?

Looking into all of this sheds light on their content strategy and customer care strategy—and where there are gaps.

What types of content do they post?
According to a Q1 2023 Sprout pulse survey, 53% cited changing content formats as a major challenge when planning and scheduling content.

A data visualization with a title that reads marketers' main challenges when publishing and scheduling content. The list items read as follows: changing content formats 53%, new platforms 46%, algorithm changes 35%, lack of inspiration 29%, too many cross-team approvals 27%, and a lack of scheduling tool 15%
Look at each competitor’s last 10 posts and calculate what percentage of them are promotional, like prompting their audience to sign up, shop, etc.