Lower cost, more effectiveness
Posted: Tue Jan 21, 2025 4:46 am
The larger the audience, the higher the price the influencer will request for their services.
Getting a well-known social media personality to post a product photo is more expensive than getting a micro-influencer to post a photo.
Micro-influencers have a small but significant number of followers. Therefore, their advertising costs depend directly on the reach their posts will maintain.
Therefore, by using this strategy, companies pay much less and manage to get their products to consumers easily.
By making them feel closer with the content posted.
This occurs when the public receives this information from a personality canada whatsapp resource that they consider to be equal to them and maintains the same social status with the same needs.
So it is credible that the micro-influencer has used the product and, rather than advertising it, recommends it.
This is how strategy becomes an effective form of marketing.
A common scenario within the areas of traditional advertising, where marketing a product in the local newspaper was never the same as doing so on national television.
It is therefore important for the company to determine what its aspirations are, to avoid a micro-influencer not achieving the necessary reach to achieve the required objectives.
For example, the content sent may not be received by the correct audience or the reach of the campaign may not be what the brand expected.
Before implementing this strategy, appropriate assessments must be made and not just focus on the cost difference.
Getting a well-known social media personality to post a product photo is more expensive than getting a micro-influencer to post a photo.
Micro-influencers have a small but significant number of followers. Therefore, their advertising costs depend directly on the reach their posts will maintain.
Therefore, by using this strategy, companies pay much less and manage to get their products to consumers easily.
By making them feel closer with the content posted.
This occurs when the public receives this information from a personality canada whatsapp resource that they consider to be equal to them and maintains the same social status with the same needs.
So it is credible that the micro-influencer has used the product and, rather than advertising it, recommends it.
This is how strategy becomes an effective form of marketing.
A common scenario within the areas of traditional advertising, where marketing a product in the local newspaper was never the same as doing so on national television.
It is therefore important for the company to determine what its aspirations are, to avoid a micro-influencer not achieving the necessary reach to achieve the required objectives.
For example, the content sent may not be received by the correct audience or the reach of the campaign may not be what the brand expected.
Before implementing this strategy, appropriate assessments must be made and not just focus on the cost difference.