Five tips to increase engagement rates on Pinterest

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Have you already integrated Pinterest into your advertising strategy? The social network, which is often overlooked by marketers, offers great potential as a marketing tool, for example to reach new target groups. With these six tips, you can improve engagement on Pinterest in the long term.


Key points
Pinterest engagement rate is important to increase audience interaction with your brand in the long term through strategic and creative content. To do so, the following KPIs are relevant:
It is recommended to use Pinterest Analytics, which counts saved pins, pin clicks, and exit clicks to help you with your marketing strategy.
The five tips to increase engagement rates are: quality content with, for example, rich pins (and more), creating Pinterest boards, communicating personally with users, Pinterest Analytics, and optimal scheduling.
Pinterest is no longer just the social network for craft projects and recipe suggestions. Especially since the introduction of Idea Pins, a video-first feature, the platform is increasingly attracting creatives. On Idea Pins, creators can vp engineering email database tell the story of their content through music and creative, interactive editing tools – Pinterest’s version of TikTok and Instagram Stories rolled into one, so to speak.

Pinterest is also becoming increasingly attractive to brands across all sectors. While a few years ago it was mainly female users who were active on the social network, men are the fastest-growing demographic on the platform, according to Pinterest itself in a blog post in 2021 . However, in terms of advertising audiences, female dominance remains : from January 2021 to January 2022, the percentage of female audiences ( 76.7% ) compared to males ( 15.3% ) on Pinterest's self-service advertising tools only varied by around 1% .

But now let’s take a look at how engagement rates on Pinterest can increase for your brand. Of course, some tips overlap with those on other social networks, but before planning your influencer marketing campaign, read how engagement rates on Pinterest are calculated and how you can increase engagement rates on Pinterest using the following five tips from Kolsquare .

Engagement rate is relevant for your brand as it allows you to increase awareness in the long term. In fact, when it comes to social media, engagement means using content strategically and imaginatively to encourage and establish meaningful interaction.