What are the new editing tools on TikTok?
Posted: Tue Jan 21, 2025 4:27 am
Sharing images on TikTok seems very atypical at the moment , though , but who knows – maybe the update to get more creative options will be a positive addition to the app’s overall offering. Why not be an early adopter with your brand and try out how photo mode works on TikTok right now? Of course, it could also be that photo mode causes resentment among users, similar to Instagram’s shift from photos to videos, which has changed the actual core idea and focus of the app.
Read all about data-driven influencer marketing on TikTok on the Kolsquare blog.
The early October 2022 update offers many different ways to edit videos on TikTok. Of particular interest are the new tools for audio effects.
As mentioned above, users can now stack videos (picture-in-picture or video-in-video), trim and split them, and customize their speed by either speeding them up or slowing them down. Similarly, creators can now trim and cut sounds of their choice for their videos. They can also customize the length of the audio track. Music plays an important role in the popu vice president software email database lar app , not least because TikTok emerged from the so-called Music.ly app. Songs are often the basis for many trends today, so songs that go viral on TikTok can also be at the top of the charts.
There are many ideas for your next influencer marketing campaign. Create videos, live streams, now photos, texts and much more. Get inspired by our blog for new Instagram content ideas .
Longer captions for TikTok videos
TikTok users have recently been given the ability to share captions of up to 2,200 characters per post. This is a huge increase, as previously the app only allowed captions of up to 300 characters. Find on Kolsquare's blog: Guide to using hashtags on TikTok in 2022 .
This also offers opportunities for influencer marketing, as descriptions can now be better optimized for search queries using keywords. It is also interesting because many young people use TikTok as a search engine. Google itself noted that almost 40% of young people now search for information on TikTok and Instagram instead of Google . What are the consequences – also for your influencer marketing – if TikTok and Instagram become the most important source of information ? Read more about this on the Kolsquare blog.
It is unclear whether Google is playing tactically with this information and thus with the competition in this area, or whether this is a sustainable change.
As TikTok writes:
« This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers .»
On the Kolsquare blog, we regularly and reliably inform you about the latest industry updates, important social media trends and news about influencer marketing. We also aim to inspire you with ideas and ways to make your influencer marketing more effective and lucrative. Follow Kolsquare on LinkedIn and don't miss any future posts.
Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.
You will read all about:
Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
Read all about data-driven influencer marketing on TikTok on the Kolsquare blog.
The early October 2022 update offers many different ways to edit videos on TikTok. Of particular interest are the new tools for audio effects.
As mentioned above, users can now stack videos (picture-in-picture or video-in-video), trim and split them, and customize their speed by either speeding them up or slowing them down. Similarly, creators can now trim and cut sounds of their choice for their videos. They can also customize the length of the audio track. Music plays an important role in the popu vice president software email database lar app , not least because TikTok emerged from the so-called Music.ly app. Songs are often the basis for many trends today, so songs that go viral on TikTok can also be at the top of the charts.
There are many ideas for your next influencer marketing campaign. Create videos, live streams, now photos, texts and much more. Get inspired by our blog for new Instagram content ideas .
Longer captions for TikTok videos
TikTok users have recently been given the ability to share captions of up to 2,200 characters per post. This is a huge increase, as previously the app only allowed captions of up to 300 characters. Find on Kolsquare's blog: Guide to using hashtags on TikTok in 2022 .
This also offers opportunities for influencer marketing, as descriptions can now be better optimized for search queries using keywords. It is also interesting because many young people use TikTok as a search engine. Google itself noted that almost 40% of young people now search for information on TikTok and Instagram instead of Google . What are the consequences – also for your influencer marketing – if TikTok and Instagram become the most important source of information ? Read more about this on the Kolsquare blog.
It is unclear whether Google is playing tactically with this information and thus with the competition in this area, or whether this is a sustainable change.
As TikTok writes:
« This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers .»
On the Kolsquare blog, we regularly and reliably inform you about the latest industry updates, important social media trends and news about influencer marketing. We also aim to inspire you with ideas and ways to make your influencer marketing more effective and lucrative. Follow Kolsquare on LinkedIn and don't miss any future posts.
Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.
You will read all about:
Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.