Recommended steps for MA tool operation
Posted: Tue Jan 21, 2025 4:22 am
Therefore, we prepared steps for MA use that are recommended for companies with fewer marketing resources.
* In this article, we will mainly explain STEP 1.
STEP 1: Develop minimal content, extract hot leads, and convert them into business negotiations
STEP 2: Continue to contact your own potential customers (potential customer cultivation)
STEP 3: Start full automation
STEP 1: Develop minimal content, extract hot leads, and convert them into business negotiations
Companies with few marketing resources tend to focus their resources on mid- to long-term nurturing activities, as most companies exhaust their resources on generating the latest deal.
However, since the use of MA tools will certainly be in the guatemala telegram number database future, it is important to start the activity as it is possible to start with the minimum.
Therefore, we recommend that you take measures based on the idea of "quick wins".
Quick wins are a mindset and measures designed to achieve short-term results while keeping in mind the long-term vision and goals.
The victory in MA operation lies in the creation of business negotiation. (Essentially a command)
As a measure to create fast (recent) business negotiations, effective use of information assets (leads/websites) should be prioritized.
・Reuse of business cards collected in previous marketing activities
・Utilization of access logs of existing websites
will be the main content
Among the business cards collected in the past, there are some that users will start to learn at some point, even though they didn't immediately consider it at the time.
Overseas data shows that if users stay in touch, 80% of them will sign contracts with competitors within 2 years.
In other words, while the numbers are small, there are some potential customers we have been considering recently and may be considering soon.
If we can extract the hidden inspection layer (exposure layer) and quasi-exposure layer from the business cards collected in the past, it can be said to be a big step at the beginning.
Measures using email are often used as an extraction method.
*Easily confused with mail nurturing, but in this case it’s a reuse of business cards from the past.
I will continue to use the past business card method by sending an email with content that promotes an exam or "information that only reviewers should care about" and extracting users who respond to that information.
Business negotiations can also be created through "sales using website visit logs" in parallel with using past business cards.
Direct CV occurs if a certain number of accesses are collected on a website, but there is a way to utilize the collected accesses more efficiently.
(1) View the browsing history of CV (form submission) users
(2) Obtain and use company information visited by non-CV users
For (1), since you can get each person's browsing history through MA, please do it after grabbing the page you are viewing, such as "A is looking at the price page" or "B is looking at the seminar details page" will be applied.
In addition, it can be seen that users who have cast their CV in the past are revisiting the site after a long period of time. If you can understand that people who are taking action seem to have high consideration, or people who may have resumed consideration, you will have a lot of different options.
(2) Normally, it is not possible to obtain personal names or browsing logs unless there is a resume, but MA tools often have the function of obtaining corporate logs.
In order to make the most effective use of the access rights collected on the website, users who do not meet the CV can also be contacted by obtaining corporate information.
Since there is no personal information, the approach will be anonymous methods such as email DM (letter), FAX, phone, form DM, etc. However, because it is a company's products and services that you are "somewhat interested in", it is a dark cloud. It is more efficient than using a sales method.
Thus, STEP1 should focus on creating Quick Win using MA and sticking to how to produce results from a log-based approach.
Based on the results, we recommend that you expand your marketing budget and staff, and evolve to STEP2 cultivation and STEP3 automation.
In addition, we recommend the “thorough approach” as a surprising measure for Quick Win.
If your company lacks marketing resources, give this a try.
* In this article, we will mainly explain STEP 1.
STEP 1: Develop minimal content, extract hot leads, and convert them into business negotiations
STEP 2: Continue to contact your own potential customers (potential customer cultivation)
STEP 3: Start full automation
STEP 1: Develop minimal content, extract hot leads, and convert them into business negotiations
Companies with few marketing resources tend to focus their resources on mid- to long-term nurturing activities, as most companies exhaust their resources on generating the latest deal.
However, since the use of MA tools will certainly be in the guatemala telegram number database future, it is important to start the activity as it is possible to start with the minimum.
Therefore, we recommend that you take measures based on the idea of "quick wins".
Quick wins are a mindset and measures designed to achieve short-term results while keeping in mind the long-term vision and goals.
The victory in MA operation lies in the creation of business negotiation. (Essentially a command)
As a measure to create fast (recent) business negotiations, effective use of information assets (leads/websites) should be prioritized.
・Reuse of business cards collected in previous marketing activities
・Utilization of access logs of existing websites
will be the main content
Among the business cards collected in the past, there are some that users will start to learn at some point, even though they didn't immediately consider it at the time.
Overseas data shows that if users stay in touch, 80% of them will sign contracts with competitors within 2 years.
In other words, while the numbers are small, there are some potential customers we have been considering recently and may be considering soon.
If we can extract the hidden inspection layer (exposure layer) and quasi-exposure layer from the business cards collected in the past, it can be said to be a big step at the beginning.
Measures using email are often used as an extraction method.
*Easily confused with mail nurturing, but in this case it’s a reuse of business cards from the past.
I will continue to use the past business card method by sending an email with content that promotes an exam or "information that only reviewers should care about" and extracting users who respond to that information.
Business negotiations can also be created through "sales using website visit logs" in parallel with using past business cards.
Direct CV occurs if a certain number of accesses are collected on a website, but there is a way to utilize the collected accesses more efficiently.
(1) View the browsing history of CV (form submission) users
(2) Obtain and use company information visited by non-CV users
For (1), since you can get each person's browsing history through MA, please do it after grabbing the page you are viewing, such as "A is looking at the price page" or "B is looking at the seminar details page" will be applied.
In addition, it can be seen that users who have cast their CV in the past are revisiting the site after a long period of time. If you can understand that people who are taking action seem to have high consideration, or people who may have resumed consideration, you will have a lot of different options.
(2) Normally, it is not possible to obtain personal names or browsing logs unless there is a resume, but MA tools often have the function of obtaining corporate logs.
In order to make the most effective use of the access rights collected on the website, users who do not meet the CV can also be contacted by obtaining corporate information.
Since there is no personal information, the approach will be anonymous methods such as email DM (letter), FAX, phone, form DM, etc. However, because it is a company's products and services that you are "somewhat interested in", it is a dark cloud. It is more efficient than using a sales method.
Thus, STEP1 should focus on creating Quick Win using MA and sticking to how to produce results from a log-based approach.
Based on the results, we recommend that you expand your marketing budget and staff, and evolve to STEP2 cultivation and STEP3 automation.
In addition, we recommend the “thorough approach” as a surprising measure for Quick Win.
If your company lacks marketing resources, give this a try.