Take influencer marketing beyond social media
Posted: Tue Jan 21, 2025 4:10 am
Consumers trust india business email list influencers, and their trust is growing steady in some pockets. According to The 2024 Influencer Marketing Report, nearly half of consumers trust influencers as much as they did in 2023, and another 30% trust them more. This is especially true for Gen Z and Millennials.
Sprout’s VP of Brand and Social, Layla Revis, describes, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized.”
The potential of influencer marketing exceeds social media. Almost all (80%) of consumers agree they are more likely to buy from brands who partner with influencers beyond social content—from in-person events and brand trips to multichannel ad campaigns.
A data visualization from The 2024 Influencer Marketing Report that says 80% of consumers would be more willing to buy from brands that partner with influencers beyond just social media content, with 22% strongly agreeing.
Social media is where culture is born, so it makes sense that successful influencer marketing campaigns permeate other channels, too. The more well-orchestrated influencer activations are, the more they boost brand awareness and the bottom line.
Considerations: As what it means to be a spokesperson and celebrity changes, influencers will slide into roles formerly held by actors, athletes and other pop culture icons. What will it take to make an influencer the face of your brand campaign off social? In what ways will that change how your team works? What new roles will you need to hire for? What steps will you take to ensure brand safety in these partnerships?
Sprout’s VP of Brand and Social, Layla Revis, describes, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized.”
The potential of influencer marketing exceeds social media. Almost all (80%) of consumers agree they are more likely to buy from brands who partner with influencers beyond social content—from in-person events and brand trips to multichannel ad campaigns.
A data visualization from The 2024 Influencer Marketing Report that says 80% of consumers would be more willing to buy from brands that partner with influencers beyond just social media content, with 22% strongly agreeing.
Social media is where culture is born, so it makes sense that successful influencer marketing campaigns permeate other channels, too. The more well-orchestrated influencer activations are, the more they boost brand awareness and the bottom line.
Considerations: As what it means to be a spokesperson and celebrity changes, influencers will slide into roles formerly held by actors, athletes and other pop culture icons. What will it take to make an influencer the face of your brand campaign off social? In what ways will that change how your team works? What new roles will you need to hire for? What steps will you take to ensure brand safety in these partnerships?