6 Tips on How to Use Twitter Marketing to Increase Leads
Posted: Tue Jan 21, 2025 4:06 am
If you're not on Twitter yet or you tend to post very infrequently, you'll surely change your strategy after reading the following data. 85% of followers on this social network feel more connected to a small business after following it on Twitter. In addition, they use this space to learn and find out more about products and services, as indicated by the software site SocialQuant .
Therefore, it is necessary to include this channel in paytm database your marketing strategy to increase leads and attract customers. Take note of the following recommendations.
1.- Use attractive images to get more clicks, retweets and favorites . A study conducted by Twitter indicates that posting tweets with photos results in a 35% increase in retweets .
As a result of this positive data, the social network opened new options for sharing content, such as publishing multiple images in a single post, which increases the chances of gaining more clicks and favorites.
In addition, -apart from numbers-, photographs allow you to convey a more valuable message. The perfect size for your material should be 1024 × 512 pixels.
2.- Use Twitter Cards to get subscribers to your newsletter . What are they? Twitter Cards are designed to produce more engaging tweets and posts. They are characterized by having room for a greater amount of information, so you can take advantage of them to create subscription forms or attract users to sign up. This is one of the best practices of Twitter Marketing.
3.- Perform advanced searches within the network to detect possible leads or potential clients . Twitter has the following option: twitter.com/search-advanced, where it is possible to search for detailed information until you find potential clients and the general public that represent an opportunity for the business.
Research is done by people, places, dates and words. This tool is very useful for interacting and generating conversations.
Work to find your place in the market, because customers will not come to you on their own. This is one of the best examples to understand How to use Twitter Marketing to increase my leads.
4.- Publish relevant content. You only have 140 characters to engage your audience and take them where you want. So you must put all your effort and determination into creating a tweet as if it were a more complex article. Gone are the days when the title of a blog post was reproduced as is and complemented with the link.
Now it's a bit more complex than that, as Twitter is no longer just used to fill spaces. Posts must invite participation, interaction and give value to the people who read and follow you.
Finally, if you are looking for potential clients within this network, you should focus on using your creativity to stand out from the rest and thus capture the attention of your followers.
5.- Create interesting and public lists that people can subscribe to . In the second quarter of 2015, Twitter averaged 304 million monthly active users, but don't worry, this social network offers the option of creating lists, which allow you to better organize the profiles you want.
A great idea is to create lists of influencers and experts with whom you can create a space for information, exchange and an opportunity to attract followers in an intelligent way. You can create another list called “Clients” that is exclusively for serving your consumers.
6.- Automate content strategically . Tools like Hootsuite are useful for scheduling posts. This way, whoever couldn't see the tweet in the morning can do so at night or on the weekend.
Although it is possible to measure audience behavior and know roughly what time of day they visit you, the truth is that we are not measuring robots, and variables can appear at any time. Therefore, it is important to cover different times that allow for greater reach.
Now that you know what Twitter Marketing is, don't wait any longer to dust off that account you've abandoned for weeks.
Therefore, it is necessary to include this channel in paytm database your marketing strategy to increase leads and attract customers. Take note of the following recommendations.
1.- Use attractive images to get more clicks, retweets and favorites . A study conducted by Twitter indicates that posting tweets with photos results in a 35% increase in retweets .
As a result of this positive data, the social network opened new options for sharing content, such as publishing multiple images in a single post, which increases the chances of gaining more clicks and favorites.
In addition, -apart from numbers-, photographs allow you to convey a more valuable message. The perfect size for your material should be 1024 × 512 pixels.
2.- Use Twitter Cards to get subscribers to your newsletter . What are they? Twitter Cards are designed to produce more engaging tweets and posts. They are characterized by having room for a greater amount of information, so you can take advantage of them to create subscription forms or attract users to sign up. This is one of the best practices of Twitter Marketing.
3.- Perform advanced searches within the network to detect possible leads or potential clients . Twitter has the following option: twitter.com/search-advanced, where it is possible to search for detailed information until you find potential clients and the general public that represent an opportunity for the business.
Research is done by people, places, dates and words. This tool is very useful for interacting and generating conversations.
Work to find your place in the market, because customers will not come to you on their own. This is one of the best examples to understand How to use Twitter Marketing to increase my leads.
4.- Publish relevant content. You only have 140 characters to engage your audience and take them where you want. So you must put all your effort and determination into creating a tweet as if it were a more complex article. Gone are the days when the title of a blog post was reproduced as is and complemented with the link.
Now it's a bit more complex than that, as Twitter is no longer just used to fill spaces. Posts must invite participation, interaction and give value to the people who read and follow you.
Finally, if you are looking for potential clients within this network, you should focus on using your creativity to stand out from the rest and thus capture the attention of your followers.
5.- Create interesting and public lists that people can subscribe to . In the second quarter of 2015, Twitter averaged 304 million monthly active users, but don't worry, this social network offers the option of creating lists, which allow you to better organize the profiles you want.
A great idea is to create lists of influencers and experts with whom you can create a space for information, exchange and an opportunity to attract followers in an intelligent way. You can create another list called “Clients” that is exclusively for serving your consumers.
6.- Automate content strategically . Tools like Hootsuite are useful for scheduling posts. This way, whoever couldn't see the tweet in the morning can do so at night or on the weekend.
Although it is possible to measure audience behavior and know roughly what time of day they visit you, the truth is that we are not measuring robots, and variables can appear at any time. Therefore, it is important to cover different times that allow for greater reach.
Now that you know what Twitter Marketing is, don't wait any longer to dust off that account you've abandoned for weeks.