The stronger the need, the higher the chances of the consumer to find the product more appealing.
The basic needs of the consumer keep growing exponentially until they reach a higher level of the hierarchy of needs.
This model focuses on consumer needs and depicts italy whatsapp number how important it is to focus on customer needs to devise a successful marketing strategy.
You need to market your products in such a manner that it satisfies all your consumer needs.
3. Sociological Model
The sociological model is related to the society and social groups that the consumers belong to. For convenience, these groups are divided into primary and secondary parts.
The primary part consists of family members, friends, and close relatives whereas the second group consists of the members of the same social group.
Now, as the needs and requirements vary across different societies and social groups, it becomes necessary to understand the way consumers belonging to these groups interact with your product and services.
This model mainly on the personalities and lifestyle choices of the consumers.