Is there a future for influencers on Discord?

[Dimaeiya333]

Discord is no longer “just” a platform for gamers, but now attracts a wide audience. With a growth of nearly 5000% in the last six years, Discord is an interesting platform, also for influencer marketing. Read more about the social network and its advantages, as well as its peculiarities, on the Kolsquare blog.


Key points
Discord is a social network for real-time communication and therefore has great potential for influencer marketing.
By 2022, 150 million people, mostly young people, will be using Discord, while 5% of American teens say Discord is their preferred network.

As Twitter has been making headlines worldwide in recent weeks, we at the Kolsquare influencer marketing blog have been wondering what the future of influencer marketing on the short messaging service with the blue bird is.

Today, we ask ourselves what the future holds for influencers on the social netw cmo email lists ork Discord . First, we explain what Discord is and give you some valuable facts and figures about the platform. We also explain some of the advantages and opportunities for influencer marketing on Discord.

What is Discord?
Discord is a social network for sharing text, video, and voice messages in real time , which only attracted a wider audience following the Covid19 pandemic. Since its creation in 2015, the platform's user base has been predominantly gamers, divided into servers or many smaller communities. Such servers are either public or private and can organize many people with common interests or bring together a small, niche group of friends.

In line with the shift in audience from gamers to a broader audience, Discord also took the opportunity to change the motto from “Chat for gamers” to “Chat for communities and friends” in May 2020 to show the new inclusive orientation. A good decision, because the latest user figures show that in spring 2021, 70% of Discord users already use the network for more than just gaming, meaning that this target group has grown by 40% compared to the previous year. Not only has the thematic focus of the platform changed. In 2022, Discord will count 150 million monthly active users . This means that the platform has grown by around 5000% compared to the 2.9 million users in 2016.

Discord appeals especially to younger people: 5% of American teenagers say they prefer Discord as a social network , far behind Instagram (24%) but ahead of Twitter (3%) and Facebook (2%), according to Hootsuite .

You can also read what the future holds for influencers on Twitter on the Influencer Marketing Blog . After all, things got particularly interesting around the platform when entrepreneur Elon Musk bought the network for 44 billion in the fall of 2022 and decided to make a lot of changes.