Appier: AI marketing partner serving thousands of international companies
Posted: Tue Jan 21, 2025 3:30 am
As video continues to dominate the digital landscape, metrics like EVC will play an increasingly important role in shaping successful marketing strategies. By embracing this new metric and incorporating it into their analytics toolkit, marketers can gain a competitive advantage.
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
What is a Demand-Side Platform (DSP)?
BLOG_Banner (Naomi)
fb icon
twitter icon
linkedin icon
email
2 min read
Common marketing terms
Demand-Side Platform ( DSP) has become a powerful tool to reshape the way advertisers reach their target audiences. This article explores what a DSP is, how it works, and its importance in modern advertising strategies.
What is a Demand Side Platform (DSP)?
A Demand-Side Platform ( DSP) is a sophisticated software that enables buyers to obtain ad space from various ad sellers simultaneously, simplifying the process of purchasing ad impressions one by one.
DSPs allow advertisers to purchase various types algeria mobile phone number list of advertising, including:
Display advertising (banner ads on websites and apps)
video ads
native advertising
Mobile in-app advertising
audio advertising
How does DSP work?
The functionality of the DSP revolves around real-time bidding (RTB), a process that is completed within milliseconds when a user browses a web page. Here is a simplified description of the process:
The page the user loads on the publisher's site.
The publisher's ad server announces available ad inventory through a supply-side platform (SSP).
DSPs evaluate opportunities based on the advertiser's targeting criteria.
If the conditions match, the DSP bids for the ad space.
The winning ad will be shown to the user.
The entire process is completed almost instantly, achieving highly accurate and efficient advertising.
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
What is a Demand-Side Platform (DSP)?
BLOG_Banner (Naomi)
fb icon
twitter icon
linkedin icon
2 min read
Common marketing terms
Demand-Side Platform ( DSP) has become a powerful tool to reshape the way advertisers reach their target audiences. This article explores what a DSP is, how it works, and its importance in modern advertising strategies.
What is a Demand Side Platform (DSP)?
A Demand-Side Platform ( DSP) is a sophisticated software that enables buyers to obtain ad space from various ad sellers simultaneously, simplifying the process of purchasing ad impressions one by one.
DSPs allow advertisers to purchase various types algeria mobile phone number list of advertising, including:
Display advertising (banner ads on websites and apps)
video ads
native advertising
Mobile in-app advertising
audio advertising
How does DSP work?
The functionality of the DSP revolves around real-time bidding (RTB), a process that is completed within milliseconds when a user browses a web page. Here is a simplified description of the process:
The page the user loads on the publisher's site.
The publisher's ad server announces available ad inventory through a supply-side platform (SSP).
DSPs evaluate opportunities based on the advertiser's targeting criteria.
If the conditions match, the DSP bids for the ad space.
The winning ad will be shown to the user.
The entire process is completed almost instantly, achieving highly accurate and efficient advertising.