Time spent on the site.
Posted: Tue Jan 21, 2025 3:26 am
How many users visit your site monthly? Traffic sources: organic search, social media, paid advertising.
Positions in search engines.
Where do your pages rank for key queries? For example, "plastic surgeon in Moscow" or "dental treatment in St. Petersburg".
Behavioral metrics.
Bounce rate.
View depth (number of pages viewed).
Conversions.
Number of appointments made through the website.
Requests for consultations or calls.
These metrics help you understand how well your site is engaging users and usa phone number list helping you achieve your business goals.
medical sites
The main difficulties in promoting medical sites
1. Strict legislative restrictions.
Advertising of medical services is regulated by laws of many countries, which affects the content and methods of promotion. For example, in Russia, this is Federal Law No. 38 "On Advertising", which prohibits indicating guaranteed treatment results.
2. High level of competition.
The medical market is saturated, especially in large cities. To promote a clinic's website, you need to not only get to the top, but also maintain your position among dozens of similar offers.
3. Audience sensitivity.
Health topics require maximum credibility. Errors in content or suspicions of dishonesty can reduce trust in the site.
4. Changes in search engine algorithms.
Google and Yandex regularly update their ranking algorithms. In recent years, special attention has been paid to EAT (expertise, authority, reliability) - this is critical for medical sites.
medical sites
Practical Strategies: How to Effectively Promote a Medical Website?
Step 1. Website audit and competitive analysis
Before starting promotion, it is necessary to conduct a deep analysis of the current state of the site and study competitors.
What does a website audit include?
Technical audit:
Positions in search engines.
Where do your pages rank for key queries? For example, "plastic surgeon in Moscow" or "dental treatment in St. Petersburg".
Behavioral metrics.
Bounce rate.
View depth (number of pages viewed).
Conversions.
Number of appointments made through the website.
Requests for consultations or calls.
These metrics help you understand how well your site is engaging users and usa phone number list helping you achieve your business goals.
medical sites
The main difficulties in promoting medical sites
1. Strict legislative restrictions.
Advertising of medical services is regulated by laws of many countries, which affects the content and methods of promotion. For example, in Russia, this is Federal Law No. 38 "On Advertising", which prohibits indicating guaranteed treatment results.
2. High level of competition.
The medical market is saturated, especially in large cities. To promote a clinic's website, you need to not only get to the top, but also maintain your position among dozens of similar offers.
3. Audience sensitivity.
Health topics require maximum credibility. Errors in content or suspicions of dishonesty can reduce trust in the site.
4. Changes in search engine algorithms.
Google and Yandex regularly update their ranking algorithms. In recent years, special attention has been paid to EAT (expertise, authority, reliability) - this is critical for medical sites.
medical sites
Practical Strategies: How to Effectively Promote a Medical Website?
Step 1. Website audit and competitive analysis
Before starting promotion, it is necessary to conduct a deep analysis of the current state of the site and study competitors.
What does a website audit include?
Technical audit: