What content do I need for my Email Marketing?
Posted: Mon Jan 20, 2025 12:15 pm
Email marketing is a powerful tool for promoting content related to the products and services that a company offers. While a sector of the public thinks that this type of advertising is obsolete, the truth is that it continues to be a powerful way of communicating ideas. But what type of information is appropriate for an email strategy?
Short and direct, but precise content
Nobody likes to read long, boring, and colorless emails. That what is 99 acres? is why it is what is 99 acres?important to create short, attractive emails that capture the recipient's attention while providing them with the information they are looking for. Uber, the famous private transportation company, has set an example in this regard, as its messages have characteristics that are worth imitating to adapt them correctly to your company's line of business:
– Their descriptions are brief and include an offer and a call to action at the same time.
– The images they use are attractive, but they do not distract the reader’s attention from the main idea (hiring the service).
– Each piece of information offers specific data of general interest, such as the promotions of the month, the rates they handle, and the advantages that the company offers.
High quality custom texts
Some companies stick to the tradition of creating emails that are mostly made up of long, detailed paragraphs of text. In this case, each sentence should make the potential customer feel like they are part of the family, while at the same time pointing out the main features and advantages of the product to be promoted. It is necessary to find a balance between warm language and the objectivity that the information requires. It is also advisable to sign each of these emails with a proper name that also includes the corresponding position within the company.
Information with enough humor
Readers appreciate short, informative emails, but with a touch of fun added to them. A great example of this is Dropbox, who in a recent campaign included images illustrating “how lonely” users’ mailboxes are, inviting them to use them and showing the “before and after” of doing so. The tasteful humor deployed in this strategy sums up the general idea: it is possible to entertain and inform at the same time.
Content I need for my Email Marketing
Image via: Dropbox
Offer legitimate offers in your content
The subject line of each email is essential to get the customer to open it and read the rest. Therefore, a good idea is to announce an attractive promotion in this line, whether it is a free month of use of a service, or a free digital product. Remember also that each offer must be truthful, avoiding “small print” as much as possible, or any other type of deception that puts the user’s security at risk (automatic charges to their credit cards, for example) and, in turn, the company’s reputation.
Information that touches the user's sensitive fibers
Philanthropic companies and charitable associations know a lot about this. However, this does not mean that other types of companies should not take advantage of the benefits of emotional content in an Email Marketing campaign . Special dates such as Mother's Day, Christmas, Thanksgiving or Children's Day are ideal for undertaking a strategy that includes the following elements:
– Kind and convincing phrases.
– Warm images that illustrate the general idea.
– Texts that remind people of the importance of such festivities, and subtly invite them to enjoy the goods or services that are being promoted.
Managing the public's emotions is important in this type of strategy, without forgetting that the quality of what is offered must always be the main protagonist.
In short, email marketing is a technique that deserves more attention. If you put the right elements together, there is a high probability of success and it will allow you to reach a very valuable segment of the audience. Therefore, it is necessary to invest the necessary time to carefully design the campaign that will meet the established goals.
Short and direct, but precise content
Nobody likes to read long, boring, and colorless emails. That what is 99 acres? is why it is what is 99 acres?important to create short, attractive emails that capture the recipient's attention while providing them with the information they are looking for. Uber, the famous private transportation company, has set an example in this regard, as its messages have characteristics that are worth imitating to adapt them correctly to your company's line of business:
– Their descriptions are brief and include an offer and a call to action at the same time.
– The images they use are attractive, but they do not distract the reader’s attention from the main idea (hiring the service).
– Each piece of information offers specific data of general interest, such as the promotions of the month, the rates they handle, and the advantages that the company offers.
High quality custom texts
Some companies stick to the tradition of creating emails that are mostly made up of long, detailed paragraphs of text. In this case, each sentence should make the potential customer feel like they are part of the family, while at the same time pointing out the main features and advantages of the product to be promoted. It is necessary to find a balance between warm language and the objectivity that the information requires. It is also advisable to sign each of these emails with a proper name that also includes the corresponding position within the company.
Information with enough humor
Readers appreciate short, informative emails, but with a touch of fun added to them. A great example of this is Dropbox, who in a recent campaign included images illustrating “how lonely” users’ mailboxes are, inviting them to use them and showing the “before and after” of doing so. The tasteful humor deployed in this strategy sums up the general idea: it is possible to entertain and inform at the same time.
Content I need for my Email Marketing
Image via: Dropbox
Offer legitimate offers in your content
The subject line of each email is essential to get the customer to open it and read the rest. Therefore, a good idea is to announce an attractive promotion in this line, whether it is a free month of use of a service, or a free digital product. Remember also that each offer must be truthful, avoiding “small print” as much as possible, or any other type of deception that puts the user’s security at risk (automatic charges to their credit cards, for example) and, in turn, the company’s reputation.
Information that touches the user's sensitive fibers
Philanthropic companies and charitable associations know a lot about this. However, this does not mean that other types of companies should not take advantage of the benefits of emotional content in an Email Marketing campaign . Special dates such as Mother's Day, Christmas, Thanksgiving or Children's Day are ideal for undertaking a strategy that includes the following elements:
– Kind and convincing phrases.
– Warm images that illustrate the general idea.
– Texts that remind people of the importance of such festivities, and subtly invite them to enjoy the goods or services that are being promoted.
Managing the public's emotions is important in this type of strategy, without forgetting that the quality of what is offered must always be the main protagonist.
In short, email marketing is a technique that deserves more attention. If you put the right elements together, there is a high probability of success and it will allow you to reach a very valuable segment of the audience. Therefore, it is necessary to invest the necessary time to carefully design the campaign that will meet the established goals.