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What are hashtag holidays?

Posted: Mon Jan 20, 2025 10:56 am
by shaownhasan
Hashtag holidays are special days—ranging uruguay b2b leads from global celebrations to quirky, themed occasions—that gain traction on social media through their designated hashtags.

You’re probably familiar with big ones like #ValentinesDay, #InternationalWomensDay and #AprilFoolsDay. But what about celebrating #NationalDonutDay on June 7th or #PlanForVacationDay on January 30th?

An Instagram post about Donut-inspired Samba sneakers from Tim Hortons' collaboration with adidas for celebrating National Donut Day.

Travel Collection's Instagram post for celebrating National Plan for Vacation Day, showcasing destinations like Yellowstone National Park and Tahiti

Every month offers unique opportunities to tap into these social media moments, making your posts feel timely, relevant and engaging.

Creating your hashtag holiday strategy
Like any social media plan, your holiday hashtag strategy needs thoughtful planning. Follow these simple steps to craft a strategy that aligns with your goals and engages your audience.

It’s important to understand your brand’s social goals and objectives, and your audience’s needs to help you avoid celebrating hashtag holidays that may not be relevant.