As far as I can see, there is still a lot of room f
Posted: Sun Dec 22, 2024 7:06 am
The Brazilian market is large, with 48 million consumers concentrated mainly in the southeastern region of the country (60%).
The average return on investment is well above the developed market ratio.
On the other hand, some market niches still do not have a strong player.
In addition, the Brazilian economy is showing signs of growth after a deep crisis in the last two years.
The supply chain is highly developed, including payment modes, logistics, platforms and marketplaces.
Taking these factors into account, it is possible to achieve great results in the Brazilian e-commerce market.
The biggest challenge for any e-commerce brand is the complexity of the Brazilian tax system.
It is almost impossible for anyone from another country to fully understand how it works, because it is constantly changing.
The other major challenge is the size of the country.
Brazil is the fifth largest country in the world, with 8.5 million square kilometers.
Furthermore, the infrastructure is not fully adapted to the size of the territory.
Transport costs are high, and 50% of them must be covered by the companies themselves.
As if this were not enough, the port structure is outdated.
Some operations require a long time to pass the necessary customs controls, which slows down the flow of goods.
The third challenge specific to Brazil comes from the characteristics of Brazilian consumers.
In our country, PayPal and Google Wallet do not generate as much interest as in other regions, since they force users to make the payment on another page, something that is not viewed favorably.
65% of all payments are made with credit cards with monthly installments (opting for code phone number philippines as many installments as possible).
Promotional offers and coupons are very popular and work as a great incentive, so it is important to make sure that your e-commerce site offers good deals.
Among the best examples of Brazilian e-commerce businesses are Mercadolivre (one of the strongest), CNova and B2W (two strong local players) and Netshoes (a major player that has strengthened its position over the last 5 years).
Renann Mendes
Renann Mendes
Editor at Professional de e-commerce, marketing and operations coordinator at Ebit
or entrepreneurial initiatives in the Brazilian e-commerce sector, but it is important to find the right niche.
Competing with the big players can end in failure, so the first challenge is finding a market with high demand.
There are also political challenges.
The government creates barriers that hinder the growth of small businesses instead of supporting them.
That's why many entrepreneurs decide not to launch their businesses for the moment.
One example is the ICMS tax, the other is the c
The average return on investment is well above the developed market ratio.
On the other hand, some market niches still do not have a strong player.
In addition, the Brazilian economy is showing signs of growth after a deep crisis in the last two years.
The supply chain is highly developed, including payment modes, logistics, platforms and marketplaces.
Taking these factors into account, it is possible to achieve great results in the Brazilian e-commerce market.
The biggest challenge for any e-commerce brand is the complexity of the Brazilian tax system.
It is almost impossible for anyone from another country to fully understand how it works, because it is constantly changing.
The other major challenge is the size of the country.
Brazil is the fifth largest country in the world, with 8.5 million square kilometers.
Furthermore, the infrastructure is not fully adapted to the size of the territory.
Transport costs are high, and 50% of them must be covered by the companies themselves.
As if this were not enough, the port structure is outdated.
Some operations require a long time to pass the necessary customs controls, which slows down the flow of goods.
The third challenge specific to Brazil comes from the characteristics of Brazilian consumers.
In our country, PayPal and Google Wallet do not generate as much interest as in other regions, since they force users to make the payment on another page, something that is not viewed favorably.
65% of all payments are made with credit cards with monthly installments (opting for code phone number philippines as many installments as possible).
Promotional offers and coupons are very popular and work as a great incentive, so it is important to make sure that your e-commerce site offers good deals.
Among the best examples of Brazilian e-commerce businesses are Mercadolivre (one of the strongest), CNova and B2W (two strong local players) and Netshoes (a major player that has strengthened its position over the last 5 years).
Renann Mendes
Renann Mendes
Editor at Professional de e-commerce, marketing and operations coordinator at Ebit
or entrepreneurial initiatives in the Brazilian e-commerce sector, but it is important to find the right niche.
Competing with the big players can end in failure, so the first challenge is finding a market with high demand.
There are also political challenges.
The government creates barriers that hinder the growth of small businesses instead of supporting them.
That's why many entrepreneurs decide not to launch their businesses for the moment.
One example is the ICMS tax, the other is the c