These are the community manager skills that, by and large, are the most important.
Attention and sensitivity to others
Empathy is the ability to understand another person's thoughts and feelings. In the context of the specialist in question, this is a key skill that he needs.
Community managers need to uses of physician database have an understanding and empathy for the experiences of their community members. They listen closely to users every day to learn their preferences (questions, complaints, needs) and tailor content accordingly. This applies not only to B2C, but also to B2B.
For example, as a result of the coronavirus pandemic, many businesses that did not have online branches were forced to close. In response, eBay launched a program called Up & Running, which gave entrepreneurs the opportunity to go online for free and access millions of users on the eBay platform.
Communication skills
It is logical that a brand representative needs excellent communication skills. A community manager must be able to effectively convey their ideas through various media and on various platforms.
The manager must be able to clearly answer customer questions and solve their problems quickly and elegantly.
An example is the conversational, friendly style of TransferWise. This financial company approaches dull topics with humor, and the community manager must adapt to this image.
Time management ability
A community manager has a high work speed and many daily tasks. Often, unexpected situations arise that require an immediate reaction in real time.
To successfully perform their duties, a community manager must be able to prioritize, effectively manage multiple tasks simultaneously, and have a high level of self-control.
Analytical ability
If a community manager is unable to evaluate the results of his activities, then he is doing something wrong.
Therefore, it needs to be able to collect both qualitative and quantitative information about users, create reports, and analyze statistics and feedback.
Ability to adapt to emergency situations
To avoid community members feeling unappreciated and ignored, community managers need to respond to messages as quickly as possible.
Conflict resolution ability and flexibility
This is the ability to quickly come up with solutions to complex, non-standard and unexpected problems.
Iron nerves
Keeping your cool: Community managers are usually the first to receive criticism of the company, and due to the harsh nature of the Internet, these comments can be expressed in a rude manner.
It is important to