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In addition, there is a risk that a laborious work process will not yield the expected results and the campaign will be a failure. Complex editing content . Recording content is not enough, as the subsequent work is also one of the most important. The editor has to be a creative person who also contributes his small grain of sand to the project. Licenses of use When designing video email campaigns, you need to be careful with copyrighted videos. That's why it's important to know the types of videos that exist and which ones you can use without thinking about potential problems. A.- Copyright: the most common label Most content construction industries email database on the Internet is usually copyrighted, commonly known as “copyright”. If a video is published under this license, it cannot be used. If we want to use it for our work, we need the explicit permission of its owner.


It may also happen that it is not the author. B.- Creative Commons (CC) The general belief is that this license guarantees free content . This is not entirely true, as there are variations. Non-Commercial (NC) and No Derivative Works (ND). The first prevents you from using videos for profit, and the second prevents you from making any alterations to the item. If you want to be 100% sure, make sure the video you're interested in is published under a CC0 license . Another license is CC BY, which gives you permission to use the piece for commercial purposes. All it requires is a mention of the author or owner. C.- Royalty free The Royalty-free (RF) license allows you to use copyrighted material without having to pay royalties or fees. In this situation, the owner has all rights to the work and is free to do with it whatever he or she wants.