When is the best time to show your ad to your target?

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Negative keywords: Prevent your ads from showing to irrelevant users
 

You can also set locations where your ads won’t appear. For example, a company only sells dress shoes. They don’t want to be near people who are looking for basketball shoes. Therefore, they should set “basketball” as a negative keyword so that they don’t have to waste money on irrelevant users.

Geography: Set the correct location
 

Geography: Set the correct location
 

Set the right locations for your ads. If you live in georgia telegram number database California and only ship domestically, you obviously shouldn't include Hawaii. Even if you sell to multiple regions, it's a good idea to create multiple campaigns for each region to include the right message. Plus, you can compare results for each region and allocate your budget.

Timing: When is the best time to show your ad to your target?
 

Timing:
 

Timing is also important when you show ads on search engine results. For example, a restaurant decides to show its ads on Google. The restaurant is located near an office building and people go there for lunch around noon. They should definitely show their ads around 11am to 1pm when people go to search for nearby restaurants.

Mobile, PC or tablet?
 

Mobile, PC or Talet?
 

Mobile-first design is more important than ever because people use search engines to search when they need a solution, and mobile phones are easier to use than other devices like PCs and tablets. However, you should start by running your ads on multiple devices and see which devices your target audience uses most.

There are 4 types of keyword selection in Google Ads, namely, Exact Match
Broad Match, Phrase Match, and Modified Broad Match. Moreover, you can target the users to whom you want to show your ads based on geographic location, time, and device type. Moreover, you can avoid using specific keywords, so that you can avoid irrelevant users and not waste money.