Live-Shopping Trends in 2023
Posted: Mon Jan 20, 2025 10:25 am
Live shopping is an integral part of the social media world in 2023, with the Covid19 panel in particular driving its growth worldwide. Influencers and therefore influencer marketing are also integral to this trend, as products can be promoted credibly and authentically in real-time, which is very popular and can increase sales for brands and companies.
Key findings
Livestream shopping is booming: the livestreaming e-commerce market is expected to grow to $245.15 billion by 2026.
Trends include: live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce.
Key trends to look out for in 2023 include the rise of live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce. These trends can help brands capitalize on new opportunities, drive sales, and increase conversions. But before we go through these key trends, let’s first highlight the global boom in live shopping during and after the pandemic and how well influencers and live shopping fit together.
Read also: The Basics of Live Streaming for Influencer Marketing
The global boom in live shopping after the pandemic in numbers
Livestream shopping is a form of e-commerce where a host directly presents a product audit directors auditors email database , product line, or brand. Over the past year, social media networks have been working to simplify livestream shopping and make it more appealing through new features for both creators and users. The Covid19 pandemic, in particular, has increased the trend towards livestream shopping over the past three years. Statista data shows that livestream shopping increased by an average of 76% worldwide from before the pandemic to 2021.
According to a report by Global Data , the live streaming e-commerce market is expected to reach $245.15 billion by 2026, growing at a compound annual growth rate (CAGR) of 32.6% during the forecast period. Increased online shopping due to pandemic containment measures and social distancing is a given.
Influencer marketing is not innocent when it comes to the global boom in live shopping either. The advantages of influencers are well known , as they give the impression of being authentic and credible and thus convince their target audience of a service or product. As already mentioned, many platforms are promoting live shopping and launching new features that make the process even easier.
Unsurprisingly, livestream shopping has been a huge success in China in particular, generating revenues of around $158 billion already in 2020. One of the most popular platforms in China is Taobao , which generated sales of €12.8 billion during the special shopping event, such as the “China Double Eleven”, while Alibaba generated around €64 billion. Thus, the number of influencers broadcasting live on Taobao also increased. However, if we compare the increase in livestream shopping since the Covid19 pandemic again, China is not the fastest growing market, but Europe ( 86% ) and the Middle East ( 76% ).
Key findings
Livestream shopping is booming: the livestreaming e-commerce market is expected to grow to $245.15 billion by 2026.
Trends include: live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce.
Key trends to look out for in 2023 include the rise of live shopping with influencers, the integration of AR and VR technology, the trend towards one-on-one live shopping sessions, and the intersection of live shopping with social commerce. These trends can help brands capitalize on new opportunities, drive sales, and increase conversions. But before we go through these key trends, let’s first highlight the global boom in live shopping during and after the pandemic and how well influencers and live shopping fit together.
Read also: The Basics of Live Streaming for Influencer Marketing
The global boom in live shopping after the pandemic in numbers
Livestream shopping is a form of e-commerce where a host directly presents a product audit directors auditors email database , product line, or brand. Over the past year, social media networks have been working to simplify livestream shopping and make it more appealing through new features for both creators and users. The Covid19 pandemic, in particular, has increased the trend towards livestream shopping over the past three years. Statista data shows that livestream shopping increased by an average of 76% worldwide from before the pandemic to 2021.
According to a report by Global Data , the live streaming e-commerce market is expected to reach $245.15 billion by 2026, growing at a compound annual growth rate (CAGR) of 32.6% during the forecast period. Increased online shopping due to pandemic containment measures and social distancing is a given.
Influencer marketing is not innocent when it comes to the global boom in live shopping either. The advantages of influencers are well known , as they give the impression of being authentic and credible and thus convince their target audience of a service or product. As already mentioned, many platforms are promoting live shopping and launching new features that make the process even easier.
Unsurprisingly, livestream shopping has been a huge success in China in particular, generating revenues of around $158 billion already in 2020. One of the most popular platforms in China is Taobao , which generated sales of €12.8 billion during the special shopping event, such as the “China Double Eleven”, while Alibaba generated around €64 billion. Thus, the number of influencers broadcasting live on Taobao also increased. However, if we compare the increase in livestream shopping since the Covid19 pandemic again, China is not the fastest growing market, but Europe ( 86% ) and the Middle East ( 76% ).