7 common mistakes of a Community Manager

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If you are a Community Manager, you have a great responsibility on your shoulders, because you manage one of the most economical and efficient advertising resources that your company uses. As in every job, there are work and behavior guidelines to perform your duties well, however, there are some common mistakes that you could make and we present them to you below.

1. Neglecting the community
Mistakes of a Community Manager

Once your community is established and running well, it's how can our overseas chinese in uk data help your business? common to relax and forget about your main task, which is to engage with and pay attention to your members, and to use the feedback you get to boost your brand. To avoid this, you can create a work plan and clear objectives prior to launching your community, and you also have to monitor important metrics such as the number of new members you receive each week, the number that leave the community, and the participation of new users.

2. Focusing only on sales


It is a fact that one of the main objectives of having a community is the dissemination and sale of the company's products, however, members are not in it to be bombarded with advertising and act only as consumers, their role is much broader and involves having an opinion, giving suggestions, sharing information and being an indicator of the company's success.

3. Forgetting that it's about the brand and not about you


Some Community Managers take brand attacks personally and engage in unprofessional arguments. There will always be detractors, disagreements, and impatient or aggressive people; in these cases you should analyze the situation and try to calm them down. Another common mistake is to express very personal opinions and lose the identity that the company wants.

4. Always be available


For a job to be healthy, it is necessary to set a schedule with time for rest. This should be clear from the first day of operation of the community, since members expect you to be available 24 hours a day. You can set daily and weekly goals so that working hours are useful, effective and you do not have to be constantly inserted in digital platforms.

5. Lying


Being responsible with the things you promise is essential to not lose credibility. There is nothing that bothers users more than the postponement of a launch, projects that are not completed, contests that are not very transparent and other things that depend entirely on internal planning. In the long run, this causes many users to migrate from the community and the bad reputation of the brand becomes better known than the things that make it good.

6. Becoming a spam


When users have a problem, they are likely to turn to the community first to find a solution, so repetitive and meaningless answers are disrespectful. You should always be willing to help, even if you don't know how to approach the situation, as efficient management will make people share their good experience and you will gain more followers.

7. Being inactive


You can't just take your time replying to messages or be blunt and curt, you are a brand enhancer and the way you act is how people will label it, nobody wants to invest their time and money in something boring, you have to be close to the members and give them confidence.

Online platforms are an excellent resource for all emerging and established brands, so your work has a huge potential for development and you should take advantage of every opportunity to develop yourself without falling into common mistakes.