Ever heard of valuegraphics? It’s an upcoming marketing trend based on iraq database telegram highlighting what customers are really passionate about and not just drawing conclusions from their demographic data alone.
“App marketing works by trade by barter where your product delivers value to consumers, and they reward you by making a purchase,” says Natalya Ustymenko, Head of Marketing (Reteno). “Value-psycho-demographic data answers all the relevant questions and helps app businesses to establish credibility and position their brands,” she adds.
2024 will see more ecommerce and B2C businesses analyzing complex data that unravels the what, why, and how of user behavior tracking.
A vanity metric in ecommerce and B2C looks good but can be misleading or, at best, provides no insight. You shouldn’t be looking at such metrics as free trial users and the number of total users. In 2024, product-led marketers keeping an eye on actionable metrics that drive conversion will win.
Alex Danchenko, Co-founder at Reteno, says “Vanity metrics give you a myopic view of app performance, like from the outside looking in. It’s simple and lacks substance. For instance, a 500,000/mo app impression doesn’t mean anything if it’s not converting and getting you leads. Know what you’re getting into and make sure you have processes for measuring CTAs, ASO, marketing funnel, email sequences, and omnichannel campaigns.”
Trend #6: Personalization is King
According to Google, 90% of marketing experts say personalization significantly increases business profitability. Customers don’t want to feel like a number or just another smart marketing move — they want to feel important. This is where personalization comes in as a mobile marketing future trend to prioritize.
AI-based product recommendation systems help to identify trends and patterns in user behavior and generate personalized recommendations for each user. Taking personalization seriously means providing a great consumer experience with ultra-relevant and relatable messaging.