News from the world of social media in March 2023

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From new features and tools to changes in user behavior and content trends, there is always something new in the world of social media. With the increasing importance of social media in our everyday lives, platforms like Facebook, Instagram, Twitter, and TikTok are constantly updating themselves to stay ahead in the competition for users. Accordingly, there are some news from the world of social media in March 2023 that we would like to share with you here on the Kolsquare influencer marketing blog.


Key points:
Meta will allow users to pay for verified badges on Facebook and Instagram and use roll call in Messenger group chats starting in March 2023
Snapchat integrates AI (GPT chat) and expands its sound feature to make AR lens recommendations
YouTube allows users to create podcasts in the studio
Twitter sends instant notifications to users when tweets they reply to include a community note
Spotify introduces DJs with artificial intelligence

Since there are quite a few new things coming in March 2023, we’re going to skip the big introductions and dive right in. Check Kolsquare’s influencer marketing blog regularly to stay up to date.

What's new for Meta in March 2023
Under the guise of a premium subscription, Facebook and Instagram users can now purchase a blue checkmark. For “only” 15 dollars a month, profiles can thus confirm their identity. Classically, the blue checkmark, which is vp manufacturing production email database also available on other social media platforms such as Twitter, indicates trust and credibility, as the profiles have been authentically verified . Consequently, users could distinguish between authentic accounts and impersonators or fake accounts.

This update, which will roll out first in Australia and New Zealand , will allow individual accounts to purchase verified badges for their own profiles, which can be useful for influencers, creators, and brands looking to build their personal brand on and through social media. A verified badge on your profile can help you stand out from the crowd and build trust with your audience, which can lead to more followers, engagement, and opportunities to collaborate with brands. At the same time, of course, there is the question of how reliable blue checkmarks remain if they are easy to buy. Following the acquisition of Twitter, Elon Musk announced the same principle: blue checkmarks via a premium account.

Please note : You cannot get verified for Facebook and Instagram at the same time with a “Meta Verified” subscription . So Meta asks you to pay $27 per month for a blue checkmark on Facebook, which you can only buy online for now.

Additionally, Meta has announced that it will be unlocking the so-called “Roll Call” in Messenger group chats . This will allow users to respond to a question and indicate that they are present in the chat, which can be especially useful for chats with many participants, such as work or school projects. To use Roll Call, group chat admins can type “@rollcall” in the chat and members will be prompted to respond to the message with a thumbs up or other emoji. For marketers, “Roll Call” could be a useful tool for managing group chats with the team, clients, or users.