13 strategies to increase your online sales

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Defining sales as the satisfaction of needs in exchange for compensation, usually financial, does not allow us to see the complexity of markets, including those that use the web. Aspects such as competition, quality, satisfaction, among others, require the development of comprehensive strategies that include everything from inventory acquisition to production, distribution, delivery and services. Sales are the unifying and dynamic element of these processes. The use of the Internet has made the sales process cheaper and created fierce competition. If we want to increase online sales, we must consider the following:


1.- Visibility
Being visible on social networks is essential. According to a what makes overseas chinese in australia data valuable asset study on the most used social networks , Facebook and YouTube are cited with 1,860 and 1,325 million users, followed by Instagram with 600 million and LinkedIn with more than 467 million users and finally Google +, Twitter and Snapchat with more than 300 million each. It is more than stimulating to want to gain presence on these providers.



2.- Always comply
Everything that is offered and promised must be honored exactly as it was proposed to the client. One of the best ways to make a company's activities go viral is when clients recommend our goods and services.



3.- After sales service
The sale does not end with delivery, the relationship goes further with after-sales service. We must confirm receipt of the purchased item, make sure that the customer is aware that they received what they thought they bought, that is, that their need is satisfied as they expected. This will give them confidence and we will always be their first choice.



4.- Surprises
Surprise your customers, offer experiences that are comforting both in purchasing and consumption, this allows you to stand out among your competitors.



5.- Effectiveness
Are we effective? Are we achieving our goals? Analyzing the conversion rate of your visitors into customers is key. Conversion rates should increase over time, basically by being more selective with buyer personas and then by purging databases, a very sure way to increase online sales.



6.- Purchase automation

The purchasing process must flow comfortably, the customer must feel secure in the purchase and with the possibility of interrupting the process without leaving the page and being able to return to it at any time they wish.



7.- Seasons
Dates that correspond to celebrations or seasons are ideal for increasing sales. Preparing sales campaigns where Valentine's Day, Mother's Day or holiday promotions become cyclical and customers look forward to these dates and their promotions.



8.- Offers
Sales, two for one, an additional reward. We all love to receive something more than what we buy and it stimulates the diffusion of brands.



9.- Get to know the prospects
Redesign the forms used by prospects to improve segmentation. Analysis of the tools should be done frequently, trying to improve and fine-tune the ones that interest us and those that are not so important to us.



10.- Own app
The creation of an application identified with the business, in addition to creating a new sales channel, is perceived as a permanent update.



11.- Reward
A plan where users recommend the page and are rewarded for that work. Affiliate programs are sales channels that do not generate costs and can be important business generators.



12.- Complaints
Respond to complaints immediately and provide a solution. Automated responses are verified and followed up on, so users cannot feel ignored.



13.- Appropriate and timely responses
FAQs are good for things that are very general, specific questions need attention from experts. A chat built into the website is very useful.



If there are no sales, there is no reason for the company to exist, but it is not just that, the supply grows faster today as a result of the growth of competition, it is not just a greater supply of goods and services, it is a greater number of competitors. Therefore, increasing online sales is not an option, it is a necessity if survival in the market is concerned.