How is content seeding done?
Posted: Mon Jan 20, 2025 9:16 am
Content seeding is a strategy that allows companies to distribute content using influencers and other external providers. In this article we explain what content seeding is, how it works and what benefits it can bring you.
Key points
Seeding is a technique that allows content to be disseminated on the Internet by distributing it to strategically selected people or groups.
With content seeding, you show the content of a product or service to viewers* for whom it offers added value. In this way, you increase the attention of your target group across different platforms and channels.
In seeding, factors such as choosing the right partners, a sophisticated communication strategy and timing play an important role.
By integrating seeding into an influencer marketing campaign, brands can strategically distribute their content through influencers* to maximize brand visibility, expand reach , and drive valuable customer actions. That’s why, in this article, we clarify many of the doubts circulating on the Internet about seeding and influencer marketing, because, as the Bible says, “what you are sowing is what you will reap.”
Kolsquare's advice : don't confuse content seeding with product placement: in the fi vice president software email database rst case, you are providing content to your audience, in the second, instead, brands often send products for free to influencers who then showcase them on their accounts and, in the best case, recommend them. Read the ABC of free gifts for influencers on the Kolsquare blog.
What is seeding as a marketing term and what does it mean?
Seeding, derived from the word “to seed” , refers to the planned distribution of content on the Internet. In this process, brands intentionally target relevant influencers to encourage them to share their content with their respective audiences. Influencers use their networks to distribute the content and thus increase brand awareness among a specific target group.
The main goal of seeding is to convince KOLs to distribute the content through their networks, such as social media, blogs, newsletters, etc. This approach helps to increase the reach and visibility of the creators. In the best case scenario, the content goes viral and many users willingly promote and share it, thus acting as additional multipliers.
There are two approaches to content seeding: simple seeding and advanced seeding . Simple seeding involves sharing content via the brand’s own channels and asking a few well-known influencers to spread it. Although this method requires minimal effort and cost, the content must (as always) be of high quality and offer real added value to users if it is to really be trending on the Internet. Extended seeding offers a greater chance of viral success . Brands distribute their videos, texts or images via a larger number of influencers and thus reach a larger audience on different social media platforms, blogs or websites. The chances of reaching a critical mass of users and starting a successful viral campaign are significantly higher with advanced seeding, but it also requires more effort and comes with higher costs.
Key points
Seeding is a technique that allows content to be disseminated on the Internet by distributing it to strategically selected people or groups.
With content seeding, you show the content of a product or service to viewers* for whom it offers added value. In this way, you increase the attention of your target group across different platforms and channels.
In seeding, factors such as choosing the right partners, a sophisticated communication strategy and timing play an important role.
By integrating seeding into an influencer marketing campaign, brands can strategically distribute their content through influencers* to maximize brand visibility, expand reach , and drive valuable customer actions. That’s why, in this article, we clarify many of the doubts circulating on the Internet about seeding and influencer marketing, because, as the Bible says, “what you are sowing is what you will reap.”
Kolsquare's advice : don't confuse content seeding with product placement: in the fi vice president software email database rst case, you are providing content to your audience, in the second, instead, brands often send products for free to influencers who then showcase them on their accounts and, in the best case, recommend them. Read the ABC of free gifts for influencers on the Kolsquare blog.
What is seeding as a marketing term and what does it mean?
Seeding, derived from the word “to seed” , refers to the planned distribution of content on the Internet. In this process, brands intentionally target relevant influencers to encourage them to share their content with their respective audiences. Influencers use their networks to distribute the content and thus increase brand awareness among a specific target group.
The main goal of seeding is to convince KOLs to distribute the content through their networks, such as social media, blogs, newsletters, etc. This approach helps to increase the reach and visibility of the creators. In the best case scenario, the content goes viral and many users willingly promote and share it, thus acting as additional multipliers.
There are two approaches to content seeding: simple seeding and advanced seeding . Simple seeding involves sharing content via the brand’s own channels and asking a few well-known influencers to spread it. Although this method requires minimal effort and cost, the content must (as always) be of high quality and offer real added value to users if it is to really be trending on the Internet. Extended seeding offers a greater chance of viral success . Brands distribute their videos, texts or images via a larger number of influencers and thus reach a larger audience on different social media platforms, blogs or websites. The chances of reaching a critical mass of users and starting a successful viral campaign are significantly higher with advanced seeding, but it also requires more effort and comes with higher costs.