What are the demographic characteristics of your target market?

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If you want to know more about email subscriber retention and what are the most interesting metrics to analyze your Email Marketing campaigns, you should know that there are infallible elements to know if Email Marketing is a channel for your company. There are more and more ways to approach customers every day. Has email lost its importance? Has it become impersonal ? Is it true that social media is going to overthrow traditional marketing channels? Not at all. All channels have their place. And the work that the company carries out in terms of digital marketing depends on the strategies and metrics that you use to measure its reach and efficiency. Therefore, you need to know everything about email subscriber retention . To achieve this, the first thing is to know which metrics you should take into account. TABLE OF CONTENTS Who receives Email Marketing pushes? How to capture users from an email subscriber list? A.


- Subscription forms B.- Pop-ups on websites petroleum manufacturers email lists related to the brand C.- Social networks D.- Current clients E.- Measure the results What are the main metrics to consider? 1.- Openings per hour 2.- Openings per day 3.- Openings by country 4.- Openings by email clients and devices The value of a creative matter 5.- Bounce rates 6.- User cancellations Who receives Email Marketing pushes? email subscriber retention Defining a buyer persona is relatively simple. It's a matter of defining goals. Profession, place of residence, age, gender, tastes, etc. Similarly, it's always a good idea to find out what their previous behavior has been: Interaction with previous email campaigns. How has your experience been with customer service? Interaction with your sales team. If you have made previous purchases.