5 Questions for Inbound Marketing or Content Marketing Candidates

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The Internet, modern market dynamics and digital marketing have created new jobs. Community Managers, SEO Managers and Content Marketing or Inbound Marketing specialists are just some of the professionals that companies looking for today to have a presence on the web and capture the prospects that circulate on it are looking for.

Being so new and in high demand, these positions offer certain what is a loan? advantages. That is why there are thousands of applicants for one of them. But are all those seeking one of these positions suitable for the position? Probably not. Their experience and educational background will have to be reviewed, but they will also have to be interviewed to assess their skills and knowledge. In the case of candidates for the position of Inbound Marketing or Content Marketing , there are some really evaluative questions. Take note:

What are the differences between content marketing and inbound marketing?
Since these are closely related and relatively new concepts, people often confuse them. This is normal. But not for those who claim to be specialists in one or both areas.

There are several differences between Content Marketing and Inbound Marketing . But in essence, the former is a set of efforts to generate and distribute valuable and relevant content. The latter concept refers to a methodology that includes non-intrusive marketing tactics (including content marketing) that seek to give customers control over the content they consume, guide them through the purchasing journey, and ultimately achieve their conversion.

What are the differences between Content Marketing and a content strategy?
Similarly, there are many professionals who do not know what a content strategy consists of and its difference with Content Marketing .

In this regard, it must be said that strategy can be understood as the organization, planning, development and intelligent measurement of all content marketing actions. To execute it, it is necessary to know the buyer persona thoroughly and implement the use of web analytics tools and specific objectives.

What are the key elements of an inbound marketing strategy?
This is a crucial question to assess basic inbound knowledge. Basically, they can be divided into Attract, Convert, Close and Please.

Each of the foundations is made up of certain techniques. For example, in “Attract,” SEO and purposeful content generation are a must. While in “Convert,” CTAs are the main protagonist.

CRM's and web analytics tools that you manage
It's not about mastering specific programs, but rather about handling and knowing some of the most popular tools in the field.

On the other hand, it is desirable that the candidate for a content marketing or inbound position has programming knowledge. Likewise, they are not required to be a web developer, but they do need to know the basics of HTML 5 and even CSS 3. This allows them to skillfully manipulate meta tags and think of certain marketing strategies from a technical point of view.

What does it mean to write user-focused web content?
Every Content Marketing strategy must be executed under this principle, and a candidate for one of the positions mentioned must know it and handle the concept.

Writing web content with the user in mind involves applying certain techniques, which include minimalism, brevity, precision and the correct use of keywords.

The Inbound specialist is among the top 10 most sought-after professionals by companies; a sign of the value they represent and how difficult it can be to find one that meets the digital marketing needs of a company. You have to know how to choose them. Or have various knowledge and skills to be considered one of them.