When goals aren't achieved, admit failure and try something new.

[shaownhasan]

On the other hand, other experiments did bolivia b2b leads produce good results. For example, Noah sent out emails containing customer testimonials from people who had read his book. He then turned those recommendations into social posts, which drove more conversions. After pre-ordering, people click on an automated Tweet button to share that they purchased the book. Now, the AppSumo team will add a similar "Share your purchase" button for AppSumo customers to use.

The key is to look where other marketers aren’t. For example, Noah’s goal for his first book was to get 1,000 reviews upon launch. Promoting to potential “early influencers” through social media is low cost and highly effective.

Early stage influencers are those who have active followers but have not yet charged additional fees. Noah searched for reviewers of similar books with fewer than 100,000 subscribers on YouTube, Goodreads, LinkedIn, Instagram, TikTok, and more and sent them direct messages.

Most will copy existing successful strategies, such as advertising or content, but channels can become expensive and oversaturated. Noah looks for untapped channels, like micro-influencers, who are excited to work with him because they haven’t been discovered yet. While this is more manual, the engagement and costs are much better and their audience is great to target.

Keep testing a variety of uncrowded channels, Noah said. Even if an idea fails, you'll eventually discover new avenues that others overlooked. Think outside the box and avoid just copying what has worked before.