Develop a strategy
Posted: Mon Jan 20, 2025 8:29 am
Develop a strategyThe strategy formulates what the company expects from content marketing, what processes and tools will be required. Usually, such a plan is prepared by an advertising agency. And this is useful - a look at the company "from the outside" often gives fresh ideas for promotion.Wordstat query demandHow much does it cost to work with content marketing at AKM "Strategy"
If there is no money for professional services, the strategy can be made by the team. Set tasks and "storm" with colleagues. As a result, you will get several files, which contain:
content marketing goals in numbers;
characteristics and groups of the target audience;
competitors and their strengths and weaknesses;
content funnel;
promotion channels, publication formats;
analytics tools.
The discussion can take from viber database a week to several months. Don't let this scare you, you need to think carefully about the plan. And with the money you save, you can order materials from professional authors.
Semyon Inozemtsev's channel has a series of video tutorials that will help you create a content strategy yourself → watch .
VC.ru;
Tinkoff Journal;
Executive.ru;
1 Platform.
If you don't have much money, Kommersant, RBC, Vedomosti and Forbes are not in the cards yet. Although there are exceptions when you have connections in the editorial offices or the material is really useful. But there are plenty of free and inexpensive platforms:Select placement sitesYou can also post materials in your own social networks. For example, resize articles from the company's blog on the website or simply make short descriptions on the social network page and attach links to the original source.
Relatively inexpensive tools include PromoPages. In our blog, we have a lot about how to set up and launch this tool. With the help of PromoPages, you can tell a lot about the product, show it from all sides and immediately work out objections. If you launch advertising campaigns and write the texts correctly, you can receive applications from clients in 2-3 weeks, and not wait six months.
In an article about a developer from Moscow , they wrote how for 83,000 rubles they got coverage of more than a million and 107 applications.
If there is no money for professional services, the strategy can be made by the team. Set tasks and "storm" with colleagues. As a result, you will get several files, which contain:
content marketing goals in numbers;
characteristics and groups of the target audience;
competitors and their strengths and weaknesses;
content funnel;
promotion channels, publication formats;
analytics tools.
The discussion can take from viber database a week to several months. Don't let this scare you, you need to think carefully about the plan. And with the money you save, you can order materials from professional authors.
Semyon Inozemtsev's channel has a series of video tutorials that will help you create a content strategy yourself → watch .
VC.ru;
Tinkoff Journal;
Executive.ru;
1 Platform.
If you don't have much money, Kommersant, RBC, Vedomosti and Forbes are not in the cards yet. Although there are exceptions when you have connections in the editorial offices or the material is really useful. But there are plenty of free and inexpensive platforms:Select placement sitesYou can also post materials in your own social networks. For example, resize articles from the company's blog on the website or simply make short descriptions on the social network page and attach links to the original source.
Relatively inexpensive tools include PromoPages. In our blog, we have a lot about how to set up and launch this tool. With the help of PromoPages, you can tell a lot about the product, show it from all sides and immediately work out objections. If you launch advertising campaigns and write the texts correctly, you can receive applications from clients in 2-3 weeks, and not wait six months.
In an article about a developer from Moscow , they wrote how for 83,000 rubles they got coverage of more than a million and 107 applications.