Engagement is one of the indicators of content effectiveness in social networks, Telegram and other platforms. It reflects how actively users interact with the brand's content: like, comment, share posts. This makes it clear whether people are interested in the publications, whether the content hits their pain points. Let's figure out how to increase engagement if users are silent.
What does engagement give?Engagement helps you understand how interested your audience is in what your company is publishing. But it's not just about people.Social media algorithms take engagement into account to determine which posts to show to users. If posts are actively discussed and liked, the system considers twitter database them interesting and displays them in the recommendation feed for a wider audience. This can help a business increase its reach and attract new customers or subscribers.
How to increase engagementMethods for increasing audience activity depend on the brand's marketing strategy, business specifics, and other parameters. Let's look at the main methods that can be adapted for any company.
Some Telegram channels, VKontakte groups and corporate accounts have disabled reactions and the ability to comment. There is no point in talking about any engagement here, because users simply have no opportunity to show any activity.This is what a channel looks like with reactions and comments disabled.Reactions provide instant feedback and allow you to adjust your content strategy in real time, so you can see which topics and formats resonate best.Discussions increase the reach of posts, attract new users, and increase brand visibility. Followers can interact with each other, ask questions, and share personal experiences.In most social networks, comments are enabled automatically, but in Telegram, you need to connect the chat to the channel separately. Five steps to enable commenting in the channel:
click on the three dots in the upper right corner;
select "Manage Channel";
click "Discussion" and click "Add Group";
Click "Link Group".
Turn on reactions and comments to see how interesting your content is to your followers.
open your channel;
Enable reactions and comments