How to approve branded content on Instagram?

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If you are a business profile, simply go to your profile settings section and select “Businesses .” Then, choose the “ Branded Content” option and look for the “ Approve Content Creators” section . Here you will find a list of creators who are waiting for your approval. To approve them, click the approve button next to their username.

If you are an influencer, you will need to go to the advanced settings of the post, activate the paid partnership feature and tag the brand that sponsors your post. The brand will receive a notification to be approved.

About Branded Content Ads
On Instagram, branded content and ads are not the same thing. However, creators do have the option to allow business partners to promote their branded content. This means that if a creator collaborates with a business to create a branded content post or story, they can give that business permission to turn that content into an ad . Additionally, creators themselves also have the ability to promote their branded content posts as ads in different parts of the platform, such as the News Feed, Stories, or Explore section .

To get the best results from influencer posts, Instagram suggests combining branded content strategies with Instagram Ads . This will allow you to expand the reach of your posts and get a higher return on investment (ROI) . However, it is important to make sure that you get the creator’s permission to promote their content and that said content meets the requirements set for ads on Instagram. By doing so, you will be able to take full advantage of the potential of collaborations with influencers and maximize the impact of your advertising campaigns on the platform.

To create a branded content ad, you'll need to follow these steps:

Go to the Ads Manager and create a new ad.
Select one of the available objectives for branded content: awareness, traffic, engagement, app promotion, or sales.
Then, in the audience section, you can choose to use the audience that already interacts with the content creator.
If you want to choose placements manually, select Instagram and choose between News Feed, Stories, Reels, or all of them.
At the ad level, click the “ Branded Content Ad” button within the identity section.
Under “Primary Identity,” click “Select Identity” and choose the account you want viewers to see as the primary account in the ad header.
Click “Done.” If you have a branded content ad code provided by the creator, you can click “Enter branded content ad code” instead.
Under “Partner Identity,” repeat the process above. Choose the account you investors mailing address list want to appear as a secondary account in the ad header.
If you want to convert an existing post in your News Feed into a branded content ad, follow these steps:

In the “Ad Settings” section, click the drop-down menu and select “Use existing post.”
In the “Ad Content” section, choose “Select Post.”
Go to the “Tagged Content” tab to select the desired post.
Click “Close.”
Adjust media content by cropping it to the appropriate locations.
Click “Done.”
If you prefer to upload new content for your branded content ad, please follow these guidelines:

In the “Ad Settings” section, click the drop-down menu and select “Create Ad.”
Under “Format,” choose the ad format you want to use for your content.
In the “Ad content” section, choose “Add media” to upload your content. You can choose to upload an image or a video.
Click “Upload” to upload your media.
Adjust media content by cropping it to the appropriate locations.
Click “Done.”