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Therefore, another advantage of email marketing is being able to do this measurement in a very simple and fast way. The best thing of all is that it offers you reports of your campaigns in real time so that you can make decisions immediately. Avoid making the mistake of analyzing only a few metrics , such as the opening rate. Keep in mind that it is also necessary to evaluate the click rate, as well as the conversion, bounce and unsubscribe percentage. This gives you the opportunity to know if your campaign was successful or if you need to optimize it to achieve the objectives set. 8.- Increase web traffic Among the advantages of email marketing you can find the increase in traffic to your website. This is because through this tool you can promote your blog. In addition, since you have the option of integrating social networks, you will have two successful channels to achieve this.


Therefore, it is essential that you add "follow" buttons, so you will gain new followers . Remember that these are high-reach media, and in the end this will get you the expected results pharmacies email list regarding web traffic. 9.- A/B Test A/B testing is underestimated by some companies, which is why few use it in their campaigns. But what they don't know is that with this type of test they can evaluate the effectiveness of the emails sent to users. All you have to do is send two emails with different elements or content. Once you've done this, you can determine which one performed better. This way, you'll know which campaign had the best response and you can apply it to your strategy. This will help you increase conversions, reduce costs per lead, and increase open and click rates .