For example, popular keywords such as "restaurant

[robiulhasan]

" that are expected to be displayed to a large number of users have high bids and many clicks, so the amount charged increases. It would be good if the number of conversions also increased accordingly, but with such vague keywords, the percentage of users who lead to conversions is low, and cost performance decreases. It is a good idea
to choose keywords that focus on obvious needs, such as "Italian in Shinjuku."

On the other hand, SEO is basically free.
However, there may be costs involved in creating website content, and the costs vary australia physiotherapist mailing lead depending on the condition of the website.

As you can see, both listing ads and SEO can vary greatly depending on the condition of your website and how you spend your money.

3) Controllability
Listing ads offer greater control than SEO .

With listing ads, it is easy to change the amount of money you spend and the results (search ranking).
This is because you can adjust the ranking of listing ads by adjusting the budget.
The ranking is determined by the "ad rank", which is a product of the advertising cost and the quality.
Therefore, if you increase the amount you spend on advertising, your ad rank will also increase, and your ranking will improve, and if you reduce the amount you spend, your ranking will decrease. It is
possible to adjust the balance between your budget and advertising effectiveness .