The Caretaker or Protector
Posted: Mon Jan 20, 2025 8:22 am
The Caregiver archetype seeks to protect its environment. Brands that identify with this archetype focus primarily on customer service and helping people , especially in the most needy sectors such as healthcare, education and non-profit organizations.
In addition, they provide confidence and well-being and want their consumers to always be well.
The Magician
The Magician is an archetype with a great capacity to generate expectations , in addition to being charismatic and spiritual.
Brands that seek to transform and turn dreams into reality by providing unforgettable experiences will fit perfectly into this archetype.
How to choose your company's brand personality?
Your company's brand personality isn't something you can choose at will; you have to figure out what fits best.
To do this, you must think about your organization's values, how to el salvador whatsapp number database transmit them through your actions and thus shape a story that allows you to connect with your customers but without forcing things, so that your brand is not perceived as incoherent or presents multiple personalities that would cause confusion.
[Tweet “To choose your company’s brand personality, you must think about your organization’s values, how to transmit them through your actions, and shape a story that allows you to connect with your customers .”]
A very helpful activity in the task of choosing your company's brand personality is to do some reflection that helps you find out which of the 12 archetypes turns out to be the most favorable and the one that best suits your brand. To do this, you should pay attention to the following aspects:
In addition, they provide confidence and well-being and want their consumers to always be well.
The Magician
The Magician is an archetype with a great capacity to generate expectations , in addition to being charismatic and spiritual.
Brands that seek to transform and turn dreams into reality by providing unforgettable experiences will fit perfectly into this archetype.
How to choose your company's brand personality?
Your company's brand personality isn't something you can choose at will; you have to figure out what fits best.
To do this, you must think about your organization's values, how to el salvador whatsapp number database transmit them through your actions and thus shape a story that allows you to connect with your customers but without forcing things, so that your brand is not perceived as incoherent or presents multiple personalities that would cause confusion.
[Tweet “To choose your company’s brand personality, you must think about your organization’s values, how to transmit them through your actions, and shape a story that allows you to connect with your customers .”]
A very helpful activity in the task of choosing your company's brand personality is to do some reflection that helps you find out which of the 12 archetypes turns out to be the most favorable and the one that best suits your brand. To do this, you should pay attention to the following aspects: