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Service interest positioning

Posted: Mon Jan 20, 2025 8:17 am
by shaownhasan
Campaign Manager el salvador b2b leads offers approximately two dozen service interests, ranging from business consulting and marketing services to interior design and real estate services. But unlike the other two interest targeting types, service interests don't have multiple subcategories.

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This is because the estimated audience size for LinkedIn's service interests is much smaller. Many have audiences of less than a million people, and some less than 100,000. If you use these audiences, be sure to avoid adding multiple additional targeting layers, as the final audience size may be too small to serve effectively.

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6 Ways to Optimize Interest Targeting for LinkedIn Ads
Now you understand how LinkedIn’s expanded interest targeting works. Let’s see how you can implement this in your LinkedIn advertising campaign.

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