Announcement
To develop a full-fledged online course, you will need to spend 2-6 months. 1-2 weeks before the launch of the course, you should make an announcement and open sales. This way, the audience will not have time to forget about your offer and at the same time you will have enough time to promote the product.
First of all, you need to talk truemoney database about the benefits that customers will receive. In addition, the audience should know when your information product will be released. Use a landing page that will allow potential buyers to get acquainted with all the necessary information about the online course, including the cost and format of training. Tell about your team, demonstrate what the work process looks like, post feedback from the focus group.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Online Course Design Guidelines
An online course should be designed correctly. Design is an important factor that directly affects sales volume. If the appearance of your project is nondescript or, even worse, untidy, then the audience is unlikely to want to pay their money for it. At the same time, it is not necessary to involve experienced designers to design an online course. Let's look at some useful tips that will help you create a beautiful design:
Composition on slide
If you simply place all the material on a slide, the picture will look too busy. Therefore, distribute the information correctly. This way, you can make the course more complete. It is impossible not to mention the "rule of thirds": the page should be divided into three parts horizontally and vertically. After that, all objects should be placed along or at the intersection of the lines.
Font
About 80% of an online course consists of text materials. Use no more than three fonts on a page. Otherwise, it will be more difficult for students to perceive the information. For example, one font is suitable for the heading, the second for the subheading, and the third for the main text. At the same time, each style should be easy to read. Do not use underlining, as search robots may decide that these are hyperlinks. Italics and bold are best used separately.
Alignment
Optimal alignment parameters: left or justified. The fact is that when reading, people automatically shift their gaze to the left side of the text. If alignment is centered, the speed of reading the material will decrease.