9 Ways to Identify Customer Interests
Posted: Mon Jan 20, 2025 7:24 am
If you have formed a portrait of your client and divided the target audience into several segments, then you need to move on to the next stage. It is necessary to analyze the needs of potential buyers in even more detail.
In the field of online marketing, there are a number of methods that allow you to identify customer interests. This is about the behavior of your potential customers on the Internet (what products are they interested in; do they like your range and the products of competitors; the time of their maximum online activity; where they most often make purchases; are discounts important to them; what is their attitude to loans; etc.). To create a customer interest map, you can use the following tools:
Website Visitor Analysis
At the moment, many paid and linkedin database free tools have been invented that allow you to study website traffic. You can find advanced services on the Internet that help identify the most interesting products and services from the point of view of the target audience. Which online channels give customers the opportunity to learn more about your brand? Which marketing campaigns are of the greatest interest? Why do buyers like competitors' products? These and many other questions can be answered by analyzing website visitors.
Website Visitor Analysis
There are a number of services that create comprehensive reports based on key traffic indicators. You can download them to Excel tables on your computer. Moreover, these programs can be used for free.
Social Media Research
The analysis can be performed using parsers. These programs make it possible to segment the target audience based on certain criteria. Such services allow you to find communities in social networks using keywords in their names. For example, you need to find all publics of organizations selling spare parts for foreign cars on VKontakte. In this case, you need to enter relevant queries in the program's search engine - "spare parts", "foreign car". After that, the service will display all publics of potential competitors on the screen.
The parser can also analyze discussions in the found communities. Users leave comments about products there, ask questions. After you find the necessary information, you can save it in an Excel file. The semantic analyzer will help to detect the most popular words in this data that should be used to determine the needs of the target audience.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
In the field of online marketing, there are a number of methods that allow you to identify customer interests. This is about the behavior of your potential customers on the Internet (what products are they interested in; do they like your range and the products of competitors; the time of their maximum online activity; where they most often make purchases; are discounts important to them; what is their attitude to loans; etc.). To create a customer interest map, you can use the following tools:
Website Visitor Analysis
At the moment, many paid and linkedin database free tools have been invented that allow you to study website traffic. You can find advanced services on the Internet that help identify the most interesting products and services from the point of view of the target audience. Which online channels give customers the opportunity to learn more about your brand? Which marketing campaigns are of the greatest interest? Why do buyers like competitors' products? These and many other questions can be answered by analyzing website visitors.
Website Visitor Analysis
There are a number of services that create comprehensive reports based on key traffic indicators. You can download them to Excel tables on your computer. Moreover, these programs can be used for free.
Social Media Research
The analysis can be performed using parsers. These programs make it possible to segment the target audience based on certain criteria. Such services allow you to find communities in social networks using keywords in their names. For example, you need to find all publics of organizations selling spare parts for foreign cars on VKontakte. In this case, you need to enter relevant queries in the program's search engine - "spare parts", "foreign car". After that, the service will display all publics of potential competitors on the screen.
The parser can also analyze discussions in the found communities. Users leave comments about products there, ask questions. After you find the necessary information, you can save it in an Excel file. The semantic analyzer will help to detect the most popular words in this data that should be used to determine the needs of the target audience.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow