Influencer marketing
Posted: Sun Dec 22, 2024 6:50 am
Marketing is the process by which "we identify the needs of our public in order to satisfy them in the form of products or services, at the most appropriate price, in the most convenient place and in the best possible way through a planned communication system."
Well, what we can do with these influencers is incorporate them into our marketing plan so that they contribute to the dissemination of our message and become a loudspeaker that influences a certain audience that follows them.
In this way, influencer agencies emerge that connect both parties.
What are the benefits of using influencer marketing?
According to Augure in its 2017 Influencer Marketing Report , telegram group philippines this is an effective strategy, especially if we talk about generating awareness and increasing brand value, but not only that, but it also shows very positive results in improving loyalty and sales:
88% stated that influencer marketing practices were very effective or effective in generating awareness.
65% said they were effective in improving customer loyalty
53% said it was effective in driving sales.
What is an influencer? - Augure Report
In which activities has the collaboration of influencers been used?
According to this same study, activities in which influencer collaboration has been used place product launches in first place, followed by events, advertisements and content promotion with the following percentages:
Instagram (25%).
Facebook (21%).
Twitter (16%).
As you can see, the biggest trend is focused especially on the Instagram and Facebook platforms.
Advantages of using influencer marketing strategies in companies
In summary, we can see that using influencer marketing strategies appropriately can bring us advantages as a company.
Well, what we can do with these influencers is incorporate them into our marketing plan so that they contribute to the dissemination of our message and become a loudspeaker that influences a certain audience that follows them.
In this way, influencer agencies emerge that connect both parties.
What are the benefits of using influencer marketing?
According to Augure in its 2017 Influencer Marketing Report , telegram group philippines this is an effective strategy, especially if we talk about generating awareness and increasing brand value, but not only that, but it also shows very positive results in improving loyalty and sales:
88% stated that influencer marketing practices were very effective or effective in generating awareness.
65% said they were effective in improving customer loyalty
53% said it was effective in driving sales.
What is an influencer? - Augure Report
In which activities has the collaboration of influencers been used?
According to this same study, activities in which influencer collaboration has been used place product launches in first place, followed by events, advertisements and content promotion with the following percentages:
Instagram (25%).
Facebook (21%).
Twitter (16%).
As you can see, the biggest trend is focused especially on the Instagram and Facebook platforms.
Advantages of using influencer marketing strategies in companies
In summary, we can see that using influencer marketing strategies appropriately can bring us advantages as a company.