Six strategies to increase email open rates

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Arnaud Plas, founder of Prose, once said that it is difficult for D2C brands to compete on price alone today, especially with the saturation of the Internet and online advertising. Now more than ever, companies need to come up with unique brands to achieve sustainable growth. Consumers want to buy from brands that align with their values, and if there is no brand influence, they are unlikely to buy from you again.

 

 

D2C Marketing Strategy
 

1. Email Marketing

 

Email marketing has been the #1 marketing channel with the highest costa rica telegram number database ROI for 1 year in a row, returning $42 for every $10 spent. I highly recommend you build a mailing list and start sending out regular email newsletters to nurture your leads and strengthen your brand.

 

The key here is to always provide a clear CTA (call to action) in your emails, whether it’s an exclusive coupon or a free sample. This should immediately clue customers in on why they should click the link and visit your website. In addition to lead nurturing, your emails should also be designed to encourage web traffic and, ultimately, conversions (orders).

 

Check out our key tips for getting better results from your marketing emails:


 

2. Search Engine Optimization (SEO)

 

SEO is a more long-term strategy, but is undoubtedly a necessary investment since people tend to search on Google first when searching for a specific product. You must do keyword research to see what queries your target audience is searching for, and then create content around those topics.

 

The easiest way to start ranking higher on Google is to blog. Create interesting, useful content that your primary target customers might find interesting. This content can also be repurposed in emails and shared on social media, so even if you don’t see results right away in terms of SEO, you can still share your blog on other channels.

 



Because loyal customers are so critical to the D2C model, you’ll want to foster a personalized customer experience that outperforms your competitors. Use marketing automation and other marketing techniques to analyze customer behavior, then send each person the type of content you know they’ll be interested in based on their past online activity.

Additionally, leverage your social media accounts to allow customers to communicate directly with you about any questions or comments they may have about your products. Another best practice in D2C is to install a chatbot with a variety of answers pre-programmed so that you can respond to customers even when there isn’t an actual salesperson around to respond yourself.

Summarize
 

The D2C business model is a great option for manufacturers who want to build a stronger online presence, long-term customer relationships, and a brand following. We can expect to see the D2C market continue to grow in the coming years, so if you want to start a D2C business, you should start sooner rather than later and build your EC site. SEO and content marketing are also essential for D2C, both of which require a lot of work before you start seeing major results, but they are definitely worth it to drive a steady stream of traffic to your website.