What is the price of a comprehensive website audit?

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Want to understand how good your website is and are looking for contractors to conduct analytics? In this article, you will learn what sections a comprehensive audit should contain and what its price is made up of.

What does a comprehensive audit include?
A comprehensive audit is comprehensive for a reason: to look at the the usage of facebook database site from different angles and find “weak spots” that prevent you from achieving your goals.

First, analyze the traffic on your site.
Audit allows you to see which users are currently visiting your site and from which channels they come. After analyzing the traffic, you receive specific recommendations for increasing target traffic.

The second part is the fulfillment of the commercial goals of the site
The specialist analyzes what visitors to your web resource see and what impression they have of you as a company. How much the user wants to perform the target action: “put the product in the basket” or “leave a request on the site”.

Part three - website usability audit
When conducting analytics, a specialist goes through the user's path: from entering the site to performing the target action. And identifies all the problems that the visitor encounters. In our company, we conduct an audit in two ways:

We independently define the target audience, their goals and go through this path, describing all the difficulties and misunderstandings that we encountered.
We view real user visits in Webvisor and record “narrow” moments.
Part Four - Behavioral Metrics
The audit examines which indicators can be improved and provides recommendations on how to work with them, using examples from experience. Among the “problem” indicators are: a high bounce rate, low site browsing depth, exit pages (where site visits most often end).

Part five - analysis of texts on the site
The audit also considers how easy to read and understand your USP, service descriptions, articles, news are for the user. Do they perform a selling function, or do people simply scroll through them without paying attention.

Part Six - Analysis of Design and Layout
An audit shows what visual impression your website makes: whether the information is readable and how correctly the emphasis is placed on important blocks that directly affect sales.

Part Seven - Readiness for SEO Promotion
This section analyzes how effective your site's search engine promotion will be if you start it right now. Are the main factors necessary for organic traffic growth violated?

What makes up the price of a comprehensive audit?
The cost of an audit directly depends on the scope of work included in it. Therefore, before choosing a supplier, ask them for a full list of items that will be covered in the audit. If possible, look at a specific example of work to assess not only the scope, but also the practical benefit of the audit.

For example, our agency offers a comprehensive audit that covers all 7 points. We need 5 working days to complete this work. The cost of a comprehensive audit is 15,000 rubles. You can get an example from the manager upon request.

Where to order a comprehensive audit?