What is a target audience in marketing
Posted: Mon Jan 20, 2025 6:03 am
There are concepts - a broad portrait of the target audience and a narrow one. Everything depends on the goals and objectives, as well as the characteristics of the product and business.
Let's take an online clothing store: in a broad sense, everyone dresses, and therefore it is logical to promote your brand to the maximum audience. However, this requires a very large budget, and the conversion will be low.
Targeting a narrow audience will help improve the performance of advertising campaigns and effectively use a small budget - you need to think about the USP of the store and products and how to convey and present them to the target audience.
For example, a store sells clothes made of natural materials — focus on the environmental friendliness and advantages of such materials, nature lifestyle, a reasonable attitude to consumption and its israel consumer email list impact on fashion, etc. Then launch advertising and “seed” the audience that is interested in fashion, ecology and your competitors’ products at the same time (in social networks and search engines). You can go even further and, for example, promote a wardrobe made of hemp fabric in publics about industrial hemp and even give an overview of the best hemp wardrobe items in media with a wide audience (fashion media or platforms like VC, Cossa) — users who are interested in this topic will visit and read your article, the main thing is that the content is interesting and expert.
We will tell you in detail further about where to collect an audience, how to segment, analyze and test, and what other types of target audiences there are, as well as what is of key importance for different types of business.
Main features of the target audience
What audience characteristics and features to look at:
Let's take an online clothing store: in a broad sense, everyone dresses, and therefore it is logical to promote your brand to the maximum audience. However, this requires a very large budget, and the conversion will be low.
Targeting a narrow audience will help improve the performance of advertising campaigns and effectively use a small budget - you need to think about the USP of the store and products and how to convey and present them to the target audience.
For example, a store sells clothes made of natural materials — focus on the environmental friendliness and advantages of such materials, nature lifestyle, a reasonable attitude to consumption and its israel consumer email list impact on fashion, etc. Then launch advertising and “seed” the audience that is interested in fashion, ecology and your competitors’ products at the same time (in social networks and search engines). You can go even further and, for example, promote a wardrobe made of hemp fabric in publics about industrial hemp and even give an overview of the best hemp wardrobe items in media with a wide audience (fashion media or platforms like VC, Cossa) — users who are interested in this topic will visit and read your article, the main thing is that the content is interesting and expert.
We will tell you in detail further about where to collect an audience, how to segment, analyze and test, and what other types of target audiences there are, as well as what is of key importance for different types of business.
Main features of the target audience
What audience characteristics and features to look at: