We want to create a lifetime business. We hope that members will actually dine in the restaurant, rather than join the membership after seeing advertisements or gifts, and then block us. This is a cost loss for the restaurant." This strategy really works. , more than 99% of members join in-store. Recruiting friends in conjunction with the peak traffic season in the store, the number of members quickly exceeded the 100,000 mark But if you don’t rely on advertising exposure, how can you grow your membership? Yayoi-ken deliberately recruits members during the peak performance period of July and August in the catering industry, taking advantage of the trend to increase the number of people.
We carry out recruitment strategies in line with the visitor frequency throughout the year." Yayoi-ken has set up two waves of membership gifts, the first wave will be in July On the 20th, a 10% discount for a turkey mobile phone number list single purchase was provided, and in the second wave from July 20th to September 20th, tea bowl steamers were given as gifts. , the number of members has exceeded 100,000, and the number of subsequent blockades has also exceeded 100,000. Falling at around 11%, it proves that the recruited customers are indeed loyal customers. Message performance optimization does this The three types of messages test customer preferences and find Kaifeng’s sweet spots. After accumulating a group of loyal members, you need to start using them flexibly.
Yayoi-ken's official account mainly communicates three types of information. The first is new product information. The launch of new products every quarter is an important way for Yayoi-ken to attract customers to keep coming back. LINE messages have become one of the main forces for new product promotion. Yayoiken has conducted a survey and found that before there was an official account, more than 70% of customers only learned about new products after entering the store and opening the menu. However, now 14% of customers learn about new products from LINE messages, that is, customers Before entering the store, we know that new products have been launched. Every time we send a message, the weekend sales of that week can increase by more than 6% .