Arguably this has long been the case, but we’re now at a crossroads where ignoring saudi arabia telephone directory the truth that most audiences want a mix of video, audio, and written content in their learning processes, will cost you dearly.
For good reason, a whopping 91% of companies are leveraging video somewhere in their marketing mix…
Video Use by Marketers Over Time (10 Years) Data Chart
Source: Wyzowl’s Video Marketing Statistics
Many of us are used to thinking of blogs as the end-all-be-all. But—and this is big—a blog is just a means of communication.
A blog is simply one way to connect with people, and honestly, your readers aren’t tied down to a specific platform or format anymore. We have a ton of options for getting our information, so if I want to watch a video instead of read a long article… I can reliably go find a pretty good one from someone on YouTube or TikTok in about 20 seconds.
Understanding your audience’s challenges, desires & learning styles, means you can reach them in many places today.
It doesn’t matter if your platform is a blog, a YouTube channel, TikTok account, Instagram, a podcast, or something else entirely. What matters is that you know exactly who you’re talking to and why they care about what you have to say.
Before moving on, let’s recap what we’ve covered real quick:
A blog is still a smart investment to create for yourself (a permanent home base you control on the Internet)
A written-blog-only is no longer the smartest strategy if you hope to grow a business around your content
Deeply understanding the pain points & desires of the audience you want to reach is an essential foundation
Creating content in a mix of formats (video, audio, written) is the best way to maximize your reach & engagement
Now, the next key step is learning a whole lot about who your audience is.