Is it worth advertising home building in winter?

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Spring is the hottest season, people start actively choosing a contractor for building a house. Summer is the time when construction is in full swing and there is absolutely no time to do advertising and a website. In early autumn there are still clients who want to jump on the last train and get something done before the snow appears.

But starting in November, there are fewer applications, and at that point many decide to turn off advertising until spring. Whether it is worth doing this is, of course, up to you, but our clients advertise all year round. And here's why.

TOP 3 reasons not to turn off advertising in winter
Firstly , the decision to choose a contractor for building a house why you need this database takes quite a long time: most often people make it within a few months. Among them, there are those who start looking around in winter. Or even those who have not decided in the current season and with the arrival of autumn are still looking around for the next season.

If a person has seen you several times while searching for information and perhaps even visited your website, they will remember you. Thus, when making a decision, they will be more inclined to choose your company, since you will be familiar to them.

In any case, you pay only for clicks - transitions of potential clients to the site. If people do not search, they do not click, and the advertising budget is not spent. Therefore, you will not spend extra in any case.

Secondly , Yandex works on the auction principle. Since many companies still turn off advertising during the off-season, then due to less competition, each transition to the site becomes cheaper, which means you have an excellent opportunity to get a client at a bargain price.

Thirdly . Do you know that there are people who buy vacation packages in advance? They already know where they are going to fly six months or a year in advance, so they book a tour by early booking. Maybe you do the same?



But, for example, this is not clear to me. It seems to me that people do not do this, since I decide on a vacation maximum 1 month in advance. If I were the head of a travel agency, I would turn off advertising with this conviction, thinking that it makes no sense. And as a result, I would lose these clients.

The same is true in construction. There are people who submit applications and sign contracts in the fall and winter. Now some companies take advantage of this and work with them, while some believe that this does not happen and miss out on these clients.

What other benefits are there from connecting advertising in advance (before the season)?
After a specialist launches an advertisement, it takes time to technically set it up. For example:

clean the sites,
add negative keywords,
test different creatives and texts,
etc.
And doing this at a time when clicks are cheaper will be more profitable for you. Thanks to this, you will come out with a polished ad that will bring you the maximum number of applications.

What to offer clients in winter?
To make your advertising even more effective, we suggest you try these customer offers:

Offer the client to lock in the prices of the outgoing year. We all know that prices are rising, and buying a house is a significant expense. Locking in prices by signing a contract and making a down payment sounds tempting.
Conduct time-limited promotions. Remember that you must have a good offer that will encourage people to submit an application. For example: “Only until the end of November, when signing a contract for the construction of a house - glazing as a gift.”
Use your resources in other services that are in demand in winter. For example, some of our clients focus on home finishing in winter, while others introduce apartment renovation services.
Conclusion
Advertising in our company is only 4,000 rubles, and the minimum budget is 10,000 rubles per month. How many months of advertising investment will pay off if you sell even just one more house? Usually our clients say that one order will cover the entire off-season. We suggest you try it: 8-800-505-43-12.