What are we talking about? A course builder allows you to create a full-fledged educational project that can be promoted and sold. However, choosing the right platform is not always easy: there are many options, and each site claims to be unique.
What to pay attention to? It is worth highlighting a number of evaluation criteria: the necessary functionality, cost, integrations, the ability to work on mobile devices. You can also go the other way: create a course yourself or buy a turnkey online school.
The article explains:
The Need for self employed database Online Courses for Business
The essence of the course designer
10 Criteria for Choosing the Right Course Builder
2 Simple and Free Course Builders
Top 8 Paid Online Course Builders
Using Tilda as a course builder
Methods for creating turnkey courses
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The Need for Online Courses for Business
In any area of business, there may be a need to launch an online course that will help solve the following problems:
generating income through unique knowledge and experience (monetization);
brand promotion and building the company's reputation as an employer;
solving problems caused by staff turnover or a shortage of highly qualified specialists;
training of employees who are located in different departments;
increasing the level of product recognition and popularizing the company's services.
Organizing courses using Internet technologies and special designers allows you to increase the efficiency of working with personnel and training employees. At the same time, these processes will be optimized through the use of ready-made training materials. The advantage of this solution is that each course has already been tested by time and worked out on many students. The only downside of the designer may be the lack of adaptation to the specifics of a particular enterprise, especially when it comes to training personnel. This can be easily eliminated by introducing practical tasks based on the company's experience.
The Need for Online Courses for Business
Let's look at an example of a situation in which an online course designer would be useful. The company faces the task of getting the maximum number of users of its product through training. Let's say the company is a developer of accounting software or programs for legal specialists. The company has unique knowledge and competencies in this area, as well as a high level of trust from the community. It is necessary to increase software sales.
Solution: develop online courses where users will be trained using the company's software products. This is not about learning how to work with the software, but only about gaining knowledge, for example, on accounting for small businesses. The course program includes a section on working with the company's product. That is, training in accounting is conducted on the software developed by the company. Users of the course are provided with a version of the product with all the functionality. When they go to work, they will use the software they were trained on. The developer company offers those who have completed the online courses favorable conditions for purchasing corporate packages. This is how you can promote products in the service sector.
When conducting training, the company gets the opportunity to demonstrate a high level of professionalism and form a need for students to seek its services in the future. For a business that solves HR management problems, developing online courses is the most effective solution. Organizing free training is an extensive funnel for attracting specialists. In order to narrow the flow of candidates and retain the most motivated students, a paid online course should be created. Students solve personal problems, and the organizing company gets a unique opportunity to increase its personnel reserve or search for qualified specialists to fill existing vacancies.
Online training courses should be considered as a tool for receiving feedback, influencing the results of training, monitoring various business trends of customer companies. At the same time, it becomes possible to promptly make changes to the company's product. Being inside the software creation processes, you may not notice its shortcomings, which seem minor, but are very important for customers. Organizing online courses allows businesses to demonstrate their expertise and ensure the loyalty of the target audience.