For me, a good B2B Strategic Marketing idea has to deal with this. From israel telephone directory VERY transversal teams and people and methodologies and technologies highly oriented towards project management.
Customer Journey Map design tools and workshops are very helpful in designing a B2B Marketing Strategy. At least in my methodology they are a fundamental part.
Those of you who have been reading me for a while will know how I insist on the problems that any B2B Sales team is having today in being received by potential clients.
Helping them to turn “cold calling” into an Inbound tactic, Dark Social, or into well-done prospecting from Linkedin, for example, has to be a “must” for a good B2B or Industrial Marketing team.