#3: What kind of content should you post on your Twitter profile?

shaownhasan · Post by **shaownhasan** » Mon Jan 20, 2025 5:33 am

Twitter has changed a lot in the past few months. Even the algorithms have been tweaked to promote different types of content. Here’s what we know, according to analysis from Tweet Hunter’s Tibo:

Video is on the rise rapidly. Twitter is competing with antigua and barbuda b2b leads YouTube, so sharing YouTube videos in your Twitter feed will hurt your reach, but posting original, long-form videos will increase your reach. You can share up to three hours of video using Twitter Blue (now called X Premium).
Multiple images, online images and gifs are also privileged in the algorithm. Any visual content will be enhanced.
Long-form content is now available on the platform. Short posts won’t get much attention, but long posts and posts with a lot of media content will get a lot of support from the algorithm.
Any content that mentions other social networks or shares external links will be de-prioritized.
Add multimedia to your tweets using tools like Transistor. Whenever you share a podcast, Transistor automatically adds a playable preview to your Tweet, allowing you to share your podcast content without being penalized for external links.
Building in Public Spaces Using Twitter to Reach What You Should Post on Your Profile Transistor 3
Arvid Kahl is the founder of Bootstrapped Founder, a media company that helps entrepreneurs get started and grow. He is the author of The Embedded Entrepreneur and host of the Bootstrapped Founder podcast. His next book is called Building in Public. Find him on Twitter @arvidkahl

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